Do you hear crickets chirping every time you post to your blog?  It’s a pretty common feeling when you’re trying to educate the world but the world is not beating a path to your blog.

The reason most lawyers who don’t blog say it’s a waste of time is because they don’t realize you need to make an effort to attract an audience for your blog.  And one of the best ways to do that is to get subscribers, who provide you with a sustainable source of traffic.

The recent infographic below from HubSpot provides 12 ways you can get people to sign up to receive your blog posts.  Some will work better than others depending on your target audience, so test out these options (no, not all at the same time) and use what works best.  According to HubSpot research, dedicated landing pages and homepage opt-in forms are the top two tactics that work best (we use ‘em both).