Millions of people purchase products every day because they were inspired to do so through a strong call to action – a Buy It Now, a Limited Time Offer, a Click Here, a Sign-Up Now – whatever the incentive, it moved them to a purchase decision.

Calls to action work because it’s human nature to follow instruction. A great call to action is one that creates a sense of urgency in a prospect’s mind, offers a solution to a problem or stimulates a desire. 

A great call to action works when it:

• Triggers an emotional reaction;

• Shows exactly how to make a purchase;

• Creates a sense of urgency to make the purchase;

• Provides an incentive or offer that is too good to pass up.

There are many ways to integrate a great call to action into your law firm marketing efforts, including:

On your website. Even when you’re selling a service, you should create calls to action on every page of your website. Have a sign-up for a free report, a webinar or e-newsletter on every page.

In your newsletter. If you have a monthly newsletter, you should be featuring a new incentive every month to entice prospects to get in touch with you.

On your blog. Use your blog to connect on an emotional level with prospects. Tell a story about how your legal service has solved a problem. Include calls to action in your sidebars where they are easily visible.

On your social networking sites. Facebook and Twitter are great vehicles for reaching prospects and testing a variety of calls to action to see what works best for your practice area.