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The Avvo/LexBlog 2012 Legal Marketing Survey Report finds that more attorneys than ever are engaged in digital marketing and using social networks to not only reach out to prospects but to communicate with existing clients as well.
The data is derived from 1,325 respondents to an online survey of attorneys conducted by Avvo and LexBlog in April 2012. Lest you think the age of respondents skewed the results toward digital marketing, the largest respondent age group – 32% -- was over the age of 50. In fact, 59% of respondents were over the age of 40.
Here are the key findings:
- Attorneys are embracing law firm marketing activities more than ever before – 80% plan to spend the same or more on marketing in 2012.
- Investment in digital marketing is increasing – one-quarter of respondents say they spend 75% of their marketing budget online.
- 54% of respondents use social media for business development.
- LinkedIn and Facebook are the most popular social media sites for new business development; lawyers are also using these to communicate with existing clients.
- 72% of respondents say they actively monitor their online reputations.
- A majority of respondents said that answering legal questions in online forums is an effective marketing strategy for their firms.
- Offline marketing remains a priority – 75% of respondents attend conferences to network and more than 50% speak at events to help generate new business.
The report also examines how legal marketing has changed over the past five years – I’ll post about that tomorrow.
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