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Would Susan Boyle have become the worldwide sensation she became without the Internet? Undoubtedly not.
The video of her debut performance on Britain’s Got Talent a few years ago was posted on YouTube and received over 53 million views in just 12 months. Her debut album in 2010 shot to #1 in the UK and the U.S., making it the best-selling debut in history.
And that, in a nutshell, is the power of viral marketing.
Not many of us have the talent of a Susan Boyle. But there are a few things you can do to market your practice in a viral fashion:
Viral link building. Having other sites link to yours helps you build your brand on the Internet. You can use social sharing sites like Digg, delicious, etc. to get the word out quickly.
Video. With the proliferation of cheap video technology, it’s really inexpensive to promote your services with video and post on YouTube, Vimeo or other Internet sites as well as on your own website.
E-book. A good eBook full of useful information will not only keep people returning to your website, it will also furnish you with an opportunity to gather email addresses for your law firm marketing database.
E-newsletter. Creating an e-newsletter and encouraging people to sign up via your website lets you establish a direct dialog with your prospects and clients and, if it contains interesting and useful information, they may pass it along to others and help you spread your marketing message.
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