Nielsen has just released a report called The Digital Consumer that examines how Americans are consuming content across multiple digital devices.

According to Nielsen, a majority of U.S. households now feature multiple devices – high definition TVs, computers, tablets and smartphones – andAmericans spend an average of 60 hours per week consuming content on these devices.

Other highlights from the report:

Daily social media use is now standard practice – 64% of social media users visit sites at least once a day, and almost half (47%) access those sites on smartphones.

Hispanics are higher than average content consumers on smartphones, and spend more time consuming online videos than the national average.

Americans own an average of four digital devices.

Time spent consuming online content has decreased on computers and TVs, and increased on PCs and smartphones:

Americans spend an average of 6 ½ hours per month on Facebook vs. only 18 minutes per month on LinkedIn and 36 minutes per month on Twitter.

86% of smartphone and tablet owners use those devices while watching TV at the same time; a majority of those use these mobile devices to surf the Web.

This Nielsen report demonstrates a major shift in how content is consumed online, moving away from PCs and toward mobile devices.  Here are six savvy mobile marketing practices you should be considering as part of your law firm marketing strategy:

Have a mobile-optimized website.   If your website is not optimized for viewing on a mobile device, you are losing more prospects every day as the majority of smartphone owners use their mobile devices for local search for products and services. 

Make messaging relevant. Don’t ever send a message to a prospect or client without a good reason. Email from firms need to be useful and relevant, not random and annoying.

Keep on top of technology. Changes in technology can have a significant effect on your customer base. Firms that use advanced technology stay ahead of competitors.

Give sharing options. Make sure you include social media sharing buttons on all your mobile messages as well as an option for recipients to share via email. This will help you spread the word about your firm or promotional offer.

Use texting. Texting is now widespread enough to be considered a new marketing medium. Communicating with clients via text allows you to share time-sensitive material with prospects and current customers.

Use email. Be sure your emails are mobile friendly, include direct clicks to your phone number and include links to mobile-optimized websites. A majority of mobile users check email more often on their mobile device that they do on a PC.