There is a reason why we absorb only 20% of what we read but we retain 80% of what we see.

We’re human — we’re built that way.

Humans are visual beings, so if you can deliver your data visually in an engaging way – through a photo, a video, an infographic, a slide show – you are likely to see better results than if you just convey your message in words.

I can tell you in words why visual content matters so much for your website, blog and social media posts.  But you’d only retain a fraction of what you read.  So I am going to show you, courtesy of Ethos3: