Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial. Guy is intimately familiar with all aspects of the professional service firm. First, he worked as a law firm associate. Later, he joined ALM Media where he built websites for some of the largest US law firms. After ALM, Guy honed his skills while running KPMG’s Global Digital Marketing group.

With a background in technology and marketing, Guy emerged as an early adopter and advocate of social media. As co-founder of the Business Development Institute, he organized the very first conference on the topic of social media, which brought together pioneers in the field, including Reid Hoffman, Chairman and Co-Founder of LinkedIn. Guy Alvarez went on to cultivate his social media expertise as a consultant for a broad range of clients, including consumer goods specialists, such as Pernod Ricard, as well as legal industry leaders such as Lexis-Nexis and PLI. Guy has advised Fortune 100 companies and AmLaw 100 law firms on all aspects of digital marketing including social media training, search engine optimization, content marketing, measurement and analysis and the development of thought leadership platforms and microsites.