Tracy Marshall assists clients with a range of business and regulatory matters.
In the business and transactional area, Ms. Marshall advises for-profit and non-profit clients on corporate organization, operations, and governance matters, and assists clients with structuring and negotiating a variety of transactions, including purchase and sale, marketing, outsourcing, and e-commerce agreements.
In the privacy, data security, and advertising areas, she helps clients comply with privacy, data security, and consumer protection laws, including laws governing telemarketing and commercial e-mail messages, contests and sweepstakes, endorsements and testimonials, marketing to children, and data breach notification. Ms. Marshall also helps clients establish best practices for collecting, storing, sharing, and disposing of data, and manage outsourcing arrangements and transborder data flows. In addition, she assists with drafting and implementing internal privacy, data security, and breach notification policies, as well as public privacy policies and website terms and conditions.
As to intellectual property matters, Ms. Marshall helps clients protect their copyrights and trademarks through registration, enforcement actions, and licensing agreements.
She also represents clients in proceedings before the Federal Communications Commission and Federal Trade Commission.
Ms. Marshall is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and a contributing author of Beyond Telecom Law Blog and Consumer Protection Connection.
Education: Washington and Lee University (B.A., 1997); American University, Washington College of Law (J.D., 2002).
Admissions: District of Columbia; Maryland
Memberships: American Bar Association
More Legal and Business Bylines From Tracy P. Marshall
- Children’s Online Privacy: KOSA and COPPA Updates - (Posted On Tuesday, March 05, 2024)
- Children’s Online Privacy: History, Debates, and Current Legislative Developments - (Posted On Thursday, February 01, 2024)
- 2023 U.S. Advertising and Privacy Trends and 2024 Forecast: Focus on Kids and Teens - (Posted On Thursday, February 01, 2024)
- AI Regulation: The Next Frontier - (Posted On Wednesday, December 20, 2023)
- SEC Finalizes New Data Breach Reporting Rule; NIST Releases Cybersecurity Framework 2.0 - (Posted On Friday, August 25, 2023)
- SEC Finalizes New Data Breach Reporting and Cybersecurity Disclosure Rules; NIST Releases Cybersecurity Framework 2.0 - (Posted On Friday, August 25, 2023)
- FTC Seeks Comments on Proposed Facial Age Mechanism under COPPA - (Posted On Wednesday, August 02, 2023)
- FTC Publishes Updated Endorsement Guides - (Posted On Tuesday, July 18, 2023)
- Telecom Alert: CPNI Certifications Due; USDA Invests $2.7B in Electric Coops; Guard Band Licensee, Band Manager Reports Due; ECF Funding [Vol. XX, Issue 6] - (Posted On Tuesday, February 07, 2023)
- Telecom Alert: Data Breach Reporting Rules Proposed; Suicide Lifeline Outage Reporting NPRM; 2.5 GHz Band Licenses Granted; ECF Funding [Vol. XX, Issue 2] - (Posted On Monday, January 09, 2023)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.