Tracy Marshall assists clients with a range of business and regulatory matters.
In the business and transactional area, Ms. Marshall advises for-profit and non-profit clients on corporate organization, operations, and governance matters, and assists clients with structuring and negotiating a variety of transactions, including purchase and sale, marketing, outsourcing, and e-commerce agreements.
In the privacy, data security, and advertising areas, she helps clients comply with privacy, data security, and consumer protection laws, including laws governing telemarketing and commercial e-mail messages, contests and sweepstakes, endorsements and testimonials, marketing to children, and data breach notification. Ms. Marshall also helps clients establish best practices for collecting, storing, sharing, and disposing of data, and manage outsourcing arrangements and transborder data flows. In addition, she assists with drafting and implementing internal privacy, data security, and breach notification policies, as well as public privacy policies and website terms and conditions.
As to intellectual property matters, Ms. Marshall helps clients protect their copyrights and trademarks through registration, enforcement actions, and licensing agreements.
She also represents clients in proceedings before the Federal Communications Commission and Federal Trade Commission.
Ms. Marshall is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and a contributing author of Beyond Telecom Law Blog and Consumer Protection Connection.
Education: Washington and Lee University (B.A., 1997); American University, Washington College of Law (J.D., 2002).
Admissions: District of Columbia; Maryland
Memberships: American Bar Association
More Legal and Business Bylines From Tracy P. Marshall
- NetChoice Challenges Constitutionality of California Age-Appropriate Design Code Act - (Posted On Thursday, December 22, 2022)
- FTC Proposes Trade Regulation Rule on Deceptive Reviews - (Posted On Thursday, November 03, 2022)
- FTC Issues Advance Notice of Proposed Rulemaking on Commercial Surveillance and Data Security - (Posted On Wednesday, September 07, 2022)
- Deadline Set for Comments on Proposed Updates to FTC Endorsement Guides - (Posted On Friday, August 05, 2022)
- CPRA Rulemaking Commences with Two Public Hearings in August - (Posted On Thursday, July 21, 2022)
- FTC Requests Comments on Proposed Changes to Endorsement Guides and .com Disclosures Guidance - (Posted On Wednesday, June 29, 2022)
- The State of U.S. State Privacy Laws: A Comparison - (Posted On Tuesday, May 24, 2022)
- Bedoya Confirmed as Fifth FTC Commissioner; Congress Debates FTC Act Revisions - (Posted On Thursday, May 12, 2022)
- Telecom Alert: FCC Opens T-Band; UPS Devices Cybersecurity Advisory; $13.4M Lifeline Settlement; FCC Expands Covered Services List [Vol. XIX, Issue 15] - (Posted On Monday, April 11, 2022)
- CISA “Shields Up” Campaign Offers Practical Cybersecurity Guidance for Organizations - (Posted On Tuesday, April 05, 2022)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.