Business of Law

Marketing of legal services can be a challenging endeavor.  With the major changes impacting the industry, and a greater emphasis placed on legal operations and efficiency in delivery of services, law firm marketing departments are under immense pressure to deliver innovation and results.  Law firms are slow to change and embrace concepts other professional services have integrated into their processes and procedures. The National Law Review covers the latest trends, stories, and news, as it relates to the area of legal marketing—both for solo practitioners and for individuals working in large law firm marketing and business development departments.

Visitors will always find timely, regularly updated information from legal professionals in the industry. Legal marketing topics, use of social media campaigns to increase site traffic, law firm development, email marketing, best practices for companies to engage in, and legal repercussions when certain laws/standards are not met by organizations, are discussed by legal marketing experts who write for the National Law Review.  In this rapidly evolving industry, there is a fresh take and new ideas, as well as summaries of the best research available. Written with the specific requirements and constraints of the legal industry in mind, the experts on legal marketing provide insight into trends in the industry, as well as analysis of best practices for attorneys and legal marketers.

Solo-practitioners will find the legal marketing advice from the National Law Review to be invaluable for building their practice, with advice on how to maximize your legal website for SEO, how to make online reviews work for you, and how to make your website accessible to everyone.  Along with practical advice on day-to-day processes like lead conversion and social media, there is also big picture analysis, like the benefits of building a niche law practice.

Featuring articles from legal marketing experts across the industry, the National Law Review is an invaluable resource for both solo-practitioners and legal marketers working in-house.

National Law Review Legal Marketing TwitterFor hourly updates on the latest news about the business of law, legal marketing, law office management, and more, be sure to follow our Legal Marketing and Business of Law X (formerly Twitter) feed, and sign up for complimentary e-news bulletins.

Recent Business of Law and Legal Marketing News

Title
Custom text Organization
Sep
22
2011
 12 Things You Can Do Now, To Improve Your Security Roland Schorr & Tower
Sep
26
2011
 Carried Interest Language Narrowed, but Remains Far-Reaching McDermott Will & Emery
Sep
27
2011
 6 Ways to Curb Employee Fraud Risk and Insurance Management Society, Inc. (RIMS)
Sep
29
2011
 Should Law Firm Marketing Include Google AdWords? Duo Consulting
Sep
30
2011
 Happy Birthday National Law Review! The National Law Review / The National Law Forum LLC
Oct
2
2011
 New IRS Voluntary Initiative Aims to Provide Significant Tax Relief to Employers with Employee-Independent Contractor Misclassification Issues Greenberg Traurig, LLP
Oct
6
2011
 How Lawyers Use Social Media to Start Conversations that Attract New Clients Edge Legal Marketing
Oct
9
2011
 The Billable Hour Dinsmore & Shohl LLP
Oct
11
2011
 Unintentional Disclosure - Employee Communications To Counsel Dinsmore & Shohl LLP
Oct
20
2011
 The Rule of the 5 W’s Even Works in a Crisis – It just Works a Lot Faster Iori & Associates
Oct
24
2011
 US Labor Department publishes final regulation to improve access to quality investment advice U.S. Department of Labor
Oct
25
2011
 Tic Wyoming Agrees To Pay $135,000 To Settle EEOC Lawsuit For Disability Discrimination U.S. Equal Employment Opportunity Commission
Oct
25
2011
 Small Businesses Think They are Safer Than They Really Are Barnes & Thornburg LLP
Oct
27
2011
 Making Brand Connections with Social Media Greenfield/Belser Ltd.
Nov
1
2011
 Massachusetts Wage Act: New Warning to Employers Everywhere McDermott Will & Emery
Nov
2
2011
 No Disqualification Where Disclosure of Confidential Information Controlled by Joint Defense Agreement McDermott Will & Emery
Nov
3
2011
 Managing, Protecting and Recovering Critical Documents Risk and Insurance Management Society, Inc. (RIMS)
Nov
3
2011
 Law Firm Marketing – Defining Expense Categories Jaffe
Nov
14
2011
 Leadership Transitions: Jobs vs. Buffett...or the Best of Both? Much Shelist, P.C.
Nov
14
2011
 Supreme Court Vacates California Ruling on Arbitration Agreements Greenberg Traurig, LLP
Nov
17
2011
 Google Makes it Harder for Legal Marketers to Use Keywords MAX Advertising
Nov
19
2011
 The Pros and Cons of Social Media Recruiting Vedder Price
Nov
19
2011
 In-House Attorneys Subject to Circular 230 Practice Standards Armstrong Teasdale
Nov
27
2011
 Buying the Right Employment Practices Liability Insurance Policy Risk and Insurance Management Society, Inc. (RIMS)
Nov
28
2011
 Mostly Dead Comments on Irrational Exuberance: the Shortcomings of Legal Education. Hunton Andrews Kurth
Nov
28
2011
 The Continuing Relevance of Personal Service of Process Edelson McGuire, LLC
Nov
28
2011
 Final Regulations on Partnership Debt-for-Equity Exchanges McDermott Will & Emery
Nov
28
2011
 Significant Changes to San Francisco Health Care Security Ordinance Require Immediate Employer Action; ERISA Preemption Controversy Reopened Morgan, Lewis & Bockius LLP
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