Business of Law

Marketing of legal services can be a challenging endeavor.  With the major changes impacting the industry, and a greater emphasis placed on legal operations and efficiency in delivery of services, law firm marketing departments are under immense pressure to deliver innovation and results.  Law firms are slow to change and embrace concepts other professional services have integrated into their processes and procedures. The National Law Review covers the latest trends, stories, and news, as it relates to the area of legal marketing—both for solo practitioners and for individuals working in large law firm marketing and business development departments.

Visitors will always find timely, regularly updated information from legal professionals in the industry. Legal marketing topics, use of social media campaigns to increase site traffic, law firm development, email marketing, best practices for companies to engage in, and legal repercussions when certain laws/standards are not met by organizations, are discussed by legal marketing experts who write for the National Law Review.  In this rapidly evolving industry, there is a fresh take and new ideas, as well as summaries of the best research available. Written with the specific requirements and constraints of the legal industry in mind, the experts on legal marketing provide insight into trends in the industry, as well as analysis of best practices for attorneys and legal marketers.

Solo-practitioners will find the legal marketing advice from the National Law Review to be invaluable for building their practice, with advice on how to maximize your legal website for SEO, how to make online reviews work for you, and how to make your website accessible to everyone.  Along with practical advice on day-to-day processes like lead conversion and social media, there is also big picture analysis, like the benefits of building a niche law practice.

Featuring articles from legal marketing experts across the industry, the National Law Review is an invaluable resource for both solo-practitioners and legal marketers working in-house.

National Law Review Legal Marketing TwitterFor hourly updates on the latest news about the business of law, legal marketing, law office management, and more, be sure to follow our Legal Marketing and Business of Law X (formerly Twitter) feed, and sign up for complimentary e-news bulletins.

Recent Business of Law and Legal Marketing News

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Oct
14
2013
 Positioning = A Key to Social Media Success for Lawyers Great Jakes
Oct
15
2013
 Responsive Design for Law Firm Websites – 10 Questions Answered (part 1) Great Jakes
Feb
23
2014
 Three Tricks That Make Negotiations Work Gilbert LLP
Nov
12
2013
 Always on Your Mind: Why Insurance Should Be an Integral Part of a Company’s Loss Prevention Strategy Gilbert LLP
Feb
21
2014
 Four Tricks That Make Mediation Work Gilbert LLP
Jan
16
2014
 Online Legal Marketing Guidelines for 2014 AttorneySync
Oct
24
2022
 U.S. Supreme Court to Clarify Scope of Attorney-Client Privilege Issue Jackson Lewis P.C.
May
28
2016
 Explanation of the Legal Profession’s Remarkably Slow Adoption of Predictive Coding Jackson Lewis P.C.
Apr
10
2017
 Association of Corporate Counsel Develops Model Information Protection and Security Controls for Outside Vendors, Including Outside Counsel Jackson Lewis P.C.
Apr
10
2020
 EEOC Answers Key Questions for Employers, Including Whether Employers Can Identify an Employee Diagnosed With COVID-19 to a Public Health Agency Jackson Lewis P.C.
Mar
9
2021
 Beyond E-Discovery: The Ethical & Legal Use Of Machine Learning Technologies Jackson Lewis P.C.
Aug
7
2014
 Report Says Russian Hackers Stole 1.2 Billion Usernames and Passwords, But Don’t Let “Breach Fatigue” Take Hold Jackson Lewis P.C.
Sep
18
2022
 Quiet Quitting and What Employers Can Do About It Jackson Lewis P.C.
Jan
25
2023
 U.S. Supreme Court Dismisses as ‘Improvidently Granted’ Case on Scope of Attorney-Client Privilege Jackson Lewis P.C.
Dec
8
2014
 National Transportation Safety Board Affirms FAA Jurisdiction over Commercial UAS Operators Jackson Lewis P.C.
Nov
6
2015
 Florida Appellate Court Rules Former Customers Are Not a Legitimate Business Interests Jackson Lewis P.C.
Dec
9
2014
 New York’s Changing Wage Rates and Allowances Effective December 31st Jackson Lewis P.C.
Jul
21
2015
 Reminder From the 7th Circuit: Don’t Put the Cart Before the Horse (Establish your Legitimate Interest in Need of Protection Before you Complain About the Breach of a Non-Compete) Jackson Lewis P.C.
Apr
12
2017
 A New Frontier In Law Firm Cyber Risk: Client Class Actions Jackson Lewis P.C.
Jul
13
2017
 Telecommuting May Not Be A Reasonable Accommodation Jackson Lewis P.C.
Oct
14
2020
 Inclusivity and High Performance Begins with Psychological Safety Jackson Lewis P.C.
Jan
21
2015
 Employers NOT Required to Invite Post-Offer Applicants to Identify as “Protected Veteran”: Office of Federal Contract Compliance Programs Jackson Lewis P.C.
Apr
1
2016
 Law Enforcement Cannot Freeze Assets Not Tied to Crimes, Supreme Court Rules Jackson Lewis P.C.
Jun
13
2016
 Massachusetts High Court Paves Way for Employees to Engage in ‘Self-Help’ Discovery Jackson Lewis P.C.
Aug
29
2018
 The Devil Is in the Detail – FMLA Eligibility and Remote Workers Jackson Lewis P.C.
May
16
2022
 Key Legal Considerations for Hiring and Retention Incentives in Healthcare Jackson Lewis P.C.
Feb
2
2015
 Anti-Bullying Laws in California and Tennessee Could Be the Start of a New Trend Jackson Lewis P.C.
Jul
17
2017
 When Are Law Firm Partners Not Partners? Jackson Lewis P.C.
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