Business of Law

Marketing of legal services can be a challenging endeavor.  With the major changes impacting the industry, and a greater emphasis placed on legal operations and efficiency in delivery of services, law firm marketing departments are under immense pressure to deliver innovation and results.  Law firms are slow to change and embrace concepts other professional services have integrated into their processes and procedures. The National Law Review covers the latest trends, stories, and news, as it relates to the area of legal marketing—both for solo practitioners and for individuals working in large law firm marketing and business development departments.

Visitors will always find timely, regularly updated information from legal professionals in the industry. Legal marketing topics, use of social media campaigns to increase site traffic, law firm development, email marketing, best practices for companies to engage in, and legal repercussions when certain laws/standards are not met by organizations, are discussed by legal marketing experts who write for the National Law Review.  In this rapidly evolving industry, there is a fresh take and new ideas, as well as summaries of the best research available. Written with the specific requirements and constraints of the legal industry in mind, the experts on legal marketing provide insight into trends in the industry, as well as analysis of best practices for attorneys and legal marketers.

Solo-practitioners will find the legal marketing advice from the National Law Review to be invaluable for building their practice, with advice on how to maximize your legal website for SEO, how to make online reviews work for you, and how to make your website accessible to everyone.  Along with practical advice on day-to-day processes like lead conversion and social media, there is also big picture analysis, like the benefits of building a niche law practice.

Featuring articles from legal marketing experts across the industry, the National Law Review is an invaluable resource for both solo-practitioners and legal marketers working in-house.

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Recent Business of Law and Legal Marketing News

Title
Custom text Organization
Jun
2
2010
 Why Attorneys Should Be Working with the Press, Instead of Against Them SCG Legal PR Network
May
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 Getting Your Firm’s Articles Read by Corporate Counsel The National Law Review / The National Law Forum LLC
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 Why Information Architecture Is The Most Important Part of Designing a Website Moiré Marketing Partners
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 Is Your Website Optimized? Moiré Marketing Partners
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 Four Simple Ideas for Designing an Effective Website Moiré Marketing Partners
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 Marketers & Recruiters, A Recipe for Success Moiré Marketing Partners
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2010
 How to Avoid Over Processing Clients and Prospects Moiré Marketing Partners
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2010
 Marketing Your Benefits Not Your Bling Moiré Marketing Partners
May
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 What is Public Relations Worth to a Law Firm? TC Public Relations
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 Building an Expert Reputation - the Power of the Pen / Keyboard TC Public Relations
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 Reputation Management during a Reputation Crisis TC Public Relations
May
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 X-Ray Vision and the Law Firm Hellerman Baretz Communications LLC
May
4
2010
 Communication Is the Key to Avoiding e-Discovery Pitfalls ArentFox Schiff LLP
May
3
2010
 Alternative Fee Arrangements: Risk Sharing Requires A Strong Partnership Dinsmore & Shohl LLP
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 Equipping Our Lawyers: An Equal Opportunity Call to Action American Law Institute-American Bar Association
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2010
 Building Powerful Networks: Connecting Internally to Network Externally Part I LawScope Coaching, LLC
Apr
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2010
 Informational Interviews: PART I: What? When? How? Why? And Part II: Why Would Anyone Bother? LawScope Coaching, LLC
Apr
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 The Importance of Website Analytics for Law Firm Business Development Purposes Hunton Andrews Kurth
Mar
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 Deposition Preparation: The Key to a Successful Case Johnson & Bell Ltd.
Mar
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 The Need for Lawyers to Learn the Ground Rules of Talking to Reporters McDermott Will & Emery
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 The Dreaded Phone Call... McDermott Will & Emery
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 Leadership For Lawyers (And Others, Too) Sills Cummis & Gross P.C.
Jul
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 Settlement or Release of FMLA Claims may require DOL or Court Approval Fairfield and Woods P.C.
Jul
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2009
 Preventing Sexual Harassment Liability Fairfield and Woods P.C.
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2009
 Colorado Employee Fired for Protesting Lack of Breaks May Sue for Wrongful Discharge - Sometimes! Fairfield and Woods P.C.
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2009
 Whistleblower Protections in ARRA Fairfield and Woods P.C.
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