Business of Law

Marketing of legal services can be a challenging endeavor.  With the major changes impacting the industry, and a greater emphasis placed on legal operations and efficiency in delivery of services, law firm marketing departments are under immense pressure to deliver innovation and results.  Law firms are slow to change and embrace concepts other professional services have integrated into their processes and procedures. The National Law Review covers the latest trends, stories, and news, as it relates to the area of legal marketing—both for solo practitioners and for individuals working in large law firm marketing and business development departments.

Visitors will always find timely, regularly updated information from legal professionals in the industry. Legal marketing topics, use of social media campaigns to increase site traffic, law firm development, email marketing, best practices for companies to engage in, and legal repercussions when certain laws/standards are not met by organizations, are discussed by legal marketing experts who write for the National Law Review.  In this rapidly evolving industry, there is a fresh take and new ideas, as well as summaries of the best research available. Written with the specific requirements and constraints of the legal industry in mind, the experts on legal marketing provide insight into trends in the industry, as well as analysis of best practices for attorneys and legal marketers.

Solo-practitioners will find the legal marketing advice from the National Law Review to be invaluable for building their practice, with advice on how to maximize your legal website for SEO, how to make online reviews work for you, and how to make your website accessible to everyone.  Along with practical advice on day-to-day processes like lead conversion and social media, there is also big picture analysis, like the benefits of building a niche law practice.

Featuring articles from legal marketing experts across the industry, the National Law Review is an invaluable resource for both solo-practitioners and legal marketers working in-house.

National Law Review Legal Marketing TwitterFor hourly updates on the latest news about the business of law, legal marketing, law office management, and more, be sure to follow our Legal Marketing and Business of Law X (formerly Twitter) feed, and sign up for complimentary e-news bulletins.

Recent Business of Law and Legal Marketing News

Title
Custom text Organization
Jun
15
2010
 Pre-trial publicity - while sometimes a very slippery issue, can be crucial to winning in the court of public opinion. TC Public Relations
Jun
14
2010
 Hope for a Silver Lining in the Legal Employment World Neville Career Consulting, LLC
Jun
13
2010
 PR-Induced Firm Growth - On-Line is No Longer Optional TC Public Relations
Jun
12
2010
 How Law Firms Can Leverage Their Relationships With Alumni (Including Those Not Leaving of Their Own Accord) and Why It Matters Neville Career Consulting, LLC
Jun
10
2010
 Quick Tips on Catching the Media’s Eye TC Public Relations
Jun
9
2010
 Does Saying “I Was Wrong” Help Repair the Brand? Risk and Insurance Management Society, Inc. (RIMS)
Jun
9
2010
 What Corporate America Can Learn from America’s Greatest Spy. Corporate Data Security Quick Reminders. The National Law Review / The National Law Forum LLC
Jun
9
2010
 How Not to Manage Your Reputation Risk and Insurance Management Society, Inc. (RIMS)
Jun
8
2010
 Crisis Communication Plans Provide the Framework of How to Manage a Crisis Effectively SCG Legal PR Network
Jun
6
2010
 Zappos Turns a Negative Into a Positive Risk and Insurance Management Society, Inc. (RIMS)
Jun
6
2010
 Climbing the ERM -Enterprise Risk Management Tree Risk and Insurance Management Society, Inc. (RIMS)
Jun
2
2010
 Why Attorneys Should Be Working with the Press, Instead of Against Them SCG Legal PR Network
May
27
2010
 Getting Your Firm’s Articles Read by Corporate Counsel The National Law Review / The National Law Forum LLC
May
24
2010
 Why Information Architecture Is The Most Important Part of Designing a Website Moiré Marketing Partners
May
23
2010
 Is Your Website Optimized? Moiré Marketing Partners
May
22
2010
 Four Simple Ideas for Designing an Effective Website Moiré Marketing Partners
May
19
2010
 Marketers & Recruiters, A Recipe for Success Moiré Marketing Partners
May
19
2010
 How to Avoid Over Processing Clients and Prospects Moiré Marketing Partners
May
19
2010
 Marketing Your Benefits Not Your Bling Moiré Marketing Partners
May
11
2010
 What is Public Relations Worth to a Law Firm? TC Public Relations
May
11
2010
 Tips for Getting Your Website Right - from a Public Relations Perspective TC Public Relations
May
11
2010
 Building an Expert Reputation - the Power of the Pen / Keyboard TC Public Relations
May
11
2010
 Reputation Management during a Reputation Crisis TC Public Relations
May
5
2010
 X-Ray Vision and the Law Firm Hellerman Baretz Communications LLC
May
4
2010
 Communication Is the Key to Avoiding e-Discovery Pitfalls ArentFox Schiff LLP
May
3
2010
 Alternative Fee Arrangements: Risk Sharing Requires A Strong Partnership Dinsmore & Shohl LLP
Apr
29
2010
 Equipping Our Lawyers: An Equal Opportunity Call to Action American Law Institute-American Bar Association
Apr
27
2010
 Building Powerful Networks: Connecting Internally to Network Externally Part I LawScope Coaching, LLC
Subscribe to The 10 Latest Articles on the Business of Law
 

NLR Logo

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up to receive our free e-Newsbulletins

 

Sign Up for e-NewsBulletins