Business of Law

Marketing of legal services can be a challenging endeavor.  With the major changes impacting the industry, and a greater emphasis placed on legal operations and efficiency in delivery of services, law firm marketing departments are under immense pressure to deliver innovation and results.  Law firms are slow to change and embrace concepts other professional services have integrated into their processes and procedures. The National Law Review covers the latest trends, stories, and news, as it relates to the area of legal marketing—both for solo practitioners and for individuals working in large law firm marketing and business development departments.

Visitors will always find timely, regularly updated information from legal professionals in the industry. Legal marketing topics, use of social media campaigns to increase site traffic, law firm development, email marketing, best practices for companies to engage in, and legal repercussions when certain laws/standards are not met by organizations, are discussed by legal marketing experts who write for the National Law Review.  In this rapidly evolving industry, there is a fresh take and new ideas, as well as summaries of the best research available. Written with the specific requirements and constraints of the legal industry in mind, the experts on legal marketing provide insight into trends in the industry, as well as analysis of best practices for attorneys and legal marketers.

Solo-practitioners will find the legal marketing advice from the National Law Review to be invaluable for building their practice, with advice on how to maximize your legal website for SEO, how to make online reviews work for you, and how to make your website accessible to everyone.  Along with practical advice on day-to-day processes like lead conversion and social media, there is also big picture analysis, like the benefits of building a niche law practice.

Featuring articles from legal marketing experts across the industry, the National Law Review is an invaluable resource for both solo-practitioners and legal marketers working in-house.

National Law Review Legal Marketing TwitterFor hourly updates on the latest news about the business of law, legal marketing, law office management, and more, be sure to follow our Legal Marketing and Business of Law X (formerly Twitter) feed, and sign up for complimentary e-news bulletins.

Recent Business of Law and Legal Marketing News

Title
Custom text Organization
Apr
6
2011
 Maybe You Shouldn’t Build An APP For That Duo Consulting
Apr
8
2011
 Is Your Company's Retirement Plan in Need of a Spring Cleaning? von Briesen & Roper, s.c.
Apr
9
2011
 Before You Hire That Online Reputation Manager, Consider Your Legal Alternatives Sheppard, Mullin, Richter & Hampton LLP
Apr
11
2011
 When Humans Beat Search Engines Duo Consulting
Apr
12
2011
 Get Involved to Broaden Your Professional Reach TC Public Relations
Apr
14
2011
 9 Steps To Crisis Preparedness Risk and Insurance Management Society, Inc. (RIMS)
Apr
18
2011
 The Importance of Job Descriptions Dykema Gossett PLLC
Apr
20
2011
 Want Your Client's Trust? Sharpen Your Listening Skills Dinsmore & Shohl LLP
Apr
21
2011
 Social Media in the Workplace - The Social Media Policy Greenberg Traurig, LLP
Apr
21
2011
 Sales Prospecting in the Dead Leads File Legal Expert Connections
Apr
24
2011
 Crisis Management: A Critical Tool for Public Trust Risk and Insurance Management Society, Inc. (RIMS)
Apr
26
2011
 Lawyers Think Before Doing Stunts TC Public Relations
Apr
28
2011
 What Every Law Firm Blog Should Contain MAX Advertising
May
1
2011
 IRS Provides Safe Harbor for Allocating Success-Based Fees McDermott Will & Emery
May
2
2011
 Big Surprise! Legal Profession is the Least Represented on LinkedIn MAX Advertising
May
3
2011
 Hey! Pay Attention! (Writing For Screen Readers) Hunton Andrews Kurth
May
8
2011
 The Benefits of Paid Time Off Risk and Insurance Management Society, Inc. (RIMS)
May
17
2011
 Ignorance Is Not Bliss: Knowing When to Issue a Litigation Hold Vedder Price
May
19
2011
 A Step-by-Step Approach to Marketing in the Digital Age Greenfield/Belser Ltd.
May
21
2011
 Writing For Screen Readers: Start At The Top And Stay There Hunton Andrews Kurth
May
23
2011
 Sticks and Stones: Social Media is What to do When you are the Subject of Negative Comments Online Risk and Insurance Management Society, Inc. (RIMS)
Jun
6
2011
 Tax Court Decision Subjects LLP Service Providers/Equity Partners to Self-Employment Tax Morgan, Lewis & Bockius LLP
Jun
30
2011
 Auto-Classification Review Technologies: What Every Attorney Needs to Know Xerox Litigation Services
Jul
6
2011
 The Perils of Email: Navigating the Legal Risks Risk and Insurance Management Society, Inc. (RIMS)
Jul
8
2011
 Labor & Employment Law Alert - Proposed NLRB Rules Would Shorten Union Elections Barnes & Thornburg LLP
Jul
11
2011
 Don’t Forget Direct Email Campaigns In Your Legal Marketing Planning Jaffe
Jul
13
2011
 If You’re Not Paying Attention to Your Law Firm’s Logo, No One Else Will Either Jaffe
Jul
14
2011
 Your Opinion Matters: 5 Things Attorneys Should Know That Business Owners Don’t BizBuySell
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