Business of Law

Marketing of legal services can be a challenging endeavor.  With the major changes impacting the industry, and a greater emphasis placed on legal operations and efficiency in delivery of services, law firm marketing departments are under immense pressure to deliver innovation and results.  Law firms are slow to change and embrace concepts other professional services have integrated into their processes and procedures. The National Law Review covers the latest trends, stories, and news, as it relates to the area of legal marketing—both for solo practitioners and for individuals working in large law firm marketing and business development departments.

Visitors will always find timely, regularly updated information from legal professionals in the industry. Legal marketing topics, use of social media campaigns to increase site traffic, law firm development, email marketing, best practices for companies to engage in, and legal repercussions when certain laws/standards are not met by organizations, are discussed by legal marketing experts who write for the National Law Review.  In this rapidly evolving industry, there is a fresh take and new ideas, as well as summaries of the best research available. Written with the specific requirements and constraints of the legal industry in mind, the experts on legal marketing provide insight into trends in the industry, as well as analysis of best practices for attorneys and legal marketers.

Solo-practitioners will find the legal marketing advice from the National Law Review to be invaluable for building their practice, with advice on how to maximize your legal website for SEO, how to make online reviews work for you, and how to make your website accessible to everyone.  Along with practical advice on day-to-day processes like lead conversion and social media, there is also big picture analysis, like the benefits of building a niche law practice.

Featuring articles from legal marketing experts across the industry, the National Law Review is an invaluable resource for both solo-practitioners and legal marketers working in-house.

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Recent Business of Law and Legal Marketing News

Title
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Jun
5
2013
 The Beauty Pageant - Law Firm Marketing Sills Cummis & Gross P.C.
Jun
4
2009
 The Shimon Peres Presidential Conference 2008: A Participant’s View Sills Cummis & Gross P.C.
Jun
4
2009
 New Jersey & Pennsylvania – Law Firms The New Jersey-Israel Connection: “Green” Buildings And Much More Sills Cummis & Gross P.C.
Feb
7
2012
 Closing the Talent Gap...Today and Tomorrow Much Shelist, P.C.
May
24
2019
 Update: IWPCA Amendment Requires Illinois Employers to Reimburse Employee Expenses Much Shelist, P.C.
Feb
17
2011
 Changes in the Economic and Regulatory Environments Mean Changing Risks: Is Your Insurance Program Keeping Pace? Much Shelist, P.C.
Nov
12
2010
 Calculating Overtime Pay: Using the Fluctuating Workweek Method Can Save Employers Money Much Shelist, P.C.
Nov
13
2010
 California Supreme Court Rejects Stray Remarks Doctrine, Heightens Employer Risk in Discrimination Claims Much Shelist, P.C.
Mar
5
2024
 Litigation Funding Series: Introduction and History Much Shelist, P.C.
Nov
14
2010
 Beware the Allure of Smartphone Technology: Recording Others without Consent May Get You in Serious Trouble Much Shelist, P.C.
Mar
4
2012
 "Forfeiture-for-Competition" Agreements: A Better Alternative to Restrain Post-Employment Activity? Much Shelist, P.C.
Aug
8
2011
 Social Media: Is It a Part of Your Business Strategy? Much Shelist, P.C.
Nov
15
2010
 Internal Investigations: Involve Counsel to Minimize Risk (Unless You Want a Fool for a Client) Much Shelist, P.C.
Apr
25
2012
 Once Is Not Enough: The Importance of Regular Communication Between Testators and Their Lawyers Much Shelist, P.C.
Jun
14
2012
 Using Unpaid Interns: Legal Learning Experience or Illegal Exploitation? Much Shelist, P.C.
Aug
27
2010
 Have You Been Sued...or Are You About to Sue Someone? Ten Questions to Ask Your Attorney Much Shelist, P.C.
Mar
22
2011
 Employment Practices Liability Insurance: The Benefits and Pitfalls Much Shelist, P.C.
Mar
27
2011
 He's an Independent Contractor...Or Is He? Much Shelist, P.C.
Nov
14
2011
 Leadership Transitions: Jobs vs. Buffett...or the Best of Both? Much Shelist, P.C.
Jul
20
2009
 Voluntary Binding Arbitration Agreements? Think Before You Act Fairfield and Woods P.C.
Jul
20
2009
 Whistleblower Protections in ARRA Fairfield and Woods P.C.
Jul
24
2009
 Colorado Employee Fired for Protesting Lack of Breaks May Sue for Wrongful Discharge - Sometimes! Fairfield and Woods P.C.
Jul
24
2009
 Preventing Sexual Harassment Liability Fairfield and Woods P.C.
Jul
24
2009
 Settlement or Release of FMLA Claims may require DOL or Court Approval Fairfield and Woods P.C.
Jul
7
2009
 New Law Gives Employees More Time to File Wage Discrimination Claims Fairfield and Woods P.C.
Aug
9
2010
 Why Every Business Should Have A Social Media Policy Sheppard, Mullin, Richter & Hampton LLP
May
27
2020
 Using “Prospective Hindsight” To Identify And Mitigate Risks During A Crisis Sheppard, Mullin, Richter & Hampton LLP
Jan
22
2015
 Keys to Setting Up Witnesses Interviews In An Internal Investigation—Never Let Them See You Coming Sheppard, Mullin, Richter & Hampton LLP
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