Time is running out to apply for the (ICANN) new program to dramatically expand the number of generic top-level domain names (gTLDs).  This controversial program has the potential to add countless new names to the currently available top-level domains (like .COM and .NET) by allowing companies to apply to serve as registries for a virtually unlimited list of new gTLDs.  If your company or client is considering applying for a new gTLD, the time to act is now.  Though the application period does not end until April 12, 2012, potential applicants must register with ICANN’s TLD Application System by Thursday, .  Tens days left.  That doesn’t leave a lot of time to weigh the of the new scheme…. 

 To read more background on the new gTLD launch, please click and .  Though ICANN has to open a second application period for new gTLDs, it has yet to announce when such a second window would be opened.   

Meanwhile, the number of cybersquatting/domain name disputes continues to rise.  The World Intellectual Property Organization (WIPO) that, in 2011, trademark holders filed a record 2,764 cybersquatting cases with the organization.  Will the launch of new gTLDs reverse this trend or simply provide new fertile ground for domain name disputes?  Only time will tell.