A new Ecommerce Supermarket Scorecard reports that total online grocery sales are growing year-over-year at 25%. The Supermarket Scorecard also suggests that, in general, customer confidence in online shopping is growing.

Other highlights from the Supermarket Scorecard include:

• The average value of customer orders increased over the previous year by more than 5;

• About 85% of online transactions included produce items;

• Meat/seafood and deli were found in more than 66% of the transactions;

• Bakery was found in almost 50% of the transactions; and

• For companies that offered both options, customers preferred to receive their offers by delivery (74%) over click-and-collect (26%).

The study was conducted over a four week period in March of this year and included nearly 200 stores.