A new study from Forrester Research has found that social media use is ubiquitous among B2B decision-makers in the U.S., Canada and Europe.

According to coverage on the new study at marketingcharts.com, the results indicate that visits by these decision-makers to various social media platforms each serve very different purposes – Facebook is rarely used for business while LinkedIn is used for both business and personal reasons. Other findings:

85% visit brand-agnostic communities or forums at least monthly, with 18% doing so primarily for business purposes, and another 63% for business and personal purposes;

81% visit LinkedIn with that frequency, with 26% doing so primarily for business purposes and another 48% for mixed reasons;

81% also visit Facebook at least monthly, but only 2% do so primarily for business purposes, as opposed to 42% who do so primarily for personal purposes;

80% use vendor support forums or discussion forums on vendor or brand websites (for that specific vendor or brand), with 23% doing so primarily for business reasons;

62% visit Twitter at least monthly, but only 6% do so mainly for business, as opposed to 20% mainly for personal reasons;

Google+ monthly usage stands at 49%, with primarily personal (15%) usage outweighing primarily business-related use (4%); and

32% use Pinterest at least monthly, but only 2% do so primarily for business reasons.

In addition, a vast majority of those surveyed – 98% -- visit social media networks as spectators, reading blogs watching videos, etc. Will any of them find you there?