February 6, 2023

Volume XIII, Number 37

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February 03, 2023

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Lawyers and Law Firms Show Appreciation Anytime

Since it’s February, people think that the best day to show appreciation for others was on Valentine’s Day. But you can show appreciation for people within and outside your firm any time of the year. It helps your reputation, which can also affect other areas of your professional life.

And it’s simple to do. Here are a few ways to show your appreciation for others right now, without even leaving your desk:

1 - Congratulate someone. A lot of people are too busy to notice what their colleagues and clients are doing, but you can write an email right now to congratulate someone if he or she has gotten a promotion, has won a case, or has gotten new clients. If you see an article or website that has mentioned someone you know, tell him or her that you’ve noticed it. You can also congratulate someone on a speaking engagement that he or she has secured. Any kind of positive feedback is a simple and quick way to boost your publicity and help your reputation.

2 – Share helpful information. Think about which of your contacts could benefit from a helpful article, website, or information. Then email them to let them know. Even though your contacts may have a lot of experience, there still could be things they’ve overlooked, and could use the tips to help their work. By sharing information, this shows that you’re considerate and want to help others, which also helps your reputation.

3 - Give music. People assume that gifts in the office have to be edible, but some people prefer to not eat candy or other treats. A good alternative to food which everyone would appreciate is a song. The average price of an iTunes song is one dollar, and you can get a gift card for someone that he or she can easily use online.

Try doing one of these things, and you’ll see how much positive feedback you will get from the people you contact. It is also a good way to reconnect with people you haven’t contacted in a while, which can lead to developments that maybe you haven’t previously considered. 

Copyright © 2023 TC Public Relations National Law Review, Volume I, Number 45

About this Author

Tom Ciesielka, President, Marketing and Public Relations

Tom Ciesielka, President of TC Public Relations, has worked in public relations, marketing, and business development for more than 25 years. He uses his media relations expertise to help clients carefully manage their reputation, whether it’s crisis communications at the speed of Twitter or thought leadership in a New York Times Op-Ed.

He manages each client’s mission, vision, and brand in local and national media outlets such as CNN, MSNBC, National Public Radio, Fox News, and the Associated Press, and provides development strategies for...