April 24, 2019

April 24, 2019

Subscribe to Latest Legal News and Analysis

April 23, 2019

Subscribe to Latest Legal News and Analysis

April 22, 2019

Subscribe to Latest Legal News and Analysis

Summary Judgment Granted in Tito’s “Handmade” Vodka Case

On September 27, 2016, the Northern District of Florida issued a decision in Pye v. Fifth Generation, Inc., N.D. Fla. No. 4:14cv493-RH/CAS, one of many false advertising class actions brought against the makers of Tito’s “Handmade” Vodka.

Although Tito’s has lost a number of decisions on motions to dismiss and summary judgment motions in other jurisdictions, Pye delivers a win. Having already dismissed claims related to the generic “handmade” claim, the recent Pye decision grants summary judgment on the final challenged claim – that Tito’s is made in “an old fashioned pot still.” According to the court, any pot still can be described as “old fashioned” when compared to a column still, and no reasonable consumer could read the claim to represent that all Tito’s comes from the same still.

© 2019 McDermott Will & Emery

TRENDING LEGAL ANALYSIS


About this Author

Marc E. Sorini Alcohol Distribution Attorney McDermott Will law firm
Partner

Marc E. Sorini is a partner in the law firm of McDermott Will & Emery LLP and is based in the Washington, D.C. office.  He heads the Firm’s Alcohol Regulatory & Distribution Group, where he focuses on regulatory and litigation issues facing the alcohol beverage industry and non-beverage alcohol users.

Marc's alcohol beverage practice covers licensing, labeling, advertising, trade practices, distribution, import-export, formulation and excise taxation.  He has represented alcohol beverage suppliers before federal and state courts, the Alcohol &...

202-756-8284