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Why Social Media Matters to Lawyers – Reason #4: Content Leverage

Note: This post is the fourth blog entry based on a Nov. 17th presentation I made at the 2012 Lex Mundi Latin America/Caribbean Regional Conference in Santiago, Chile.

Previously, I outlined three benefits to attorneys of social media engagement, namely personal-effort efficiency, out-of-pocket spending efficiency and relevance. Today, I’ll share my fourth and final reason why social media matters to lawyers—content leverage.

Most lawyers, whether in-house or in private practice, create or have easy access to a great deal of content.  In the past, this content found the light of day in only one, or at most a few traditional channels.  The advent of social media means that lawyers can create their own distribution channels and put their content into play in a variety of formats and via a large number of channels unavailable in the past.

Hopefully, readers will find the lawyers’ content to be of interest.  But even if readers don’t open a posting and read it, there is benefit to putting the content out there:  the distribution of content tickles the interest of search engine spiders, improving the chances that a lawyer can be found for reasons that he or she wants to be found!

I actually know a lot more reasons that lawyers should care about social media.  In my brief presentation I had time to cover only four.  If you have other ideas, send them along!

Copyright © 2021 Womble Bond Dickinson (US) LLP All Rights Reserved.National Law Review, Volume II, Number 349
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About this Author

Steven Bell, Womble Carlyle Law Firm, Chief Client Development Officer
Chief Sales & Marketing Officer

A pioneer of professional services sales with more than 25 years of experience in the field, Steve Bell was the co-founder of the Sales Department at Price Waterhouse, the founder of Sales at Grant Thornton, and the legal profession’s first director of sales.  In his current role as Womble Carlyle’s Chief Sales & Marketing Officer, Steve is responsible for engaging and serving clients ranging from entrepreneurial companies to major multinationals, principally in manufacturing and distribution, telecommunications, technology, hospitality and financial services. Among...

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