fSquared Marketing is an award-winning consultancy and full-service marketing agency founded in 2012 with a dedicated focus on helping law firms achieve their strategic objectives. We built our approach on one simple observation: even the best legal minds can use a little help.
In this competitive climate, law firms need strategic guidance and marketing services more than ever. But many have had to rely on external agencies, with little to no industry experience, or sole practitioners who provide only one small facet of the services required. A general advertising agency might know how to market t-shirts, but when it comes to marketing complex legal services they have a tendency to stumble. Other law firms try putting junior employees in charge of marketing the firm: entrusting the firm’s reputation and growth to unseasoned resources. All of this inefficiency amounts to a lot of wasted time and money. We aim to save our clients both.
Which is why we launched fSquared Marketing, to provide law firms with a full suite of solutions: consulting, design, and coaching— all under one roof. After leading business development at major law and professional services firms for nearly two decades, our CEO Lynn Foley knew a thing or two about how to grow a law firm. She drew up a list; what expertise do law firms need? And then began assembling a team of experts: experienced legal consultants, digital strategists, content writers, developers, and graphic designers.
Our efforts were quickly recognized, winning not just the respect of the legal community but the digital and design community. In each year since 2015, our firm has won numerous awards for our brand, web design, and logo work, including Platinum and Gold Marcom awards and numerous Best-in-class designations from the Interactive Media Awards.
From a plucky Vancouver start-up, fSquared Marketing has grown to become a North America-wide business consultancy and design agency.