Luce Forward’s dynamic practice is home to attorneys working in major business centers throughout California. We are known as a top law firm throughout the state and represent clients from across the country. For over 135 years, our mission and values have been our guide.
- Exceed the high expectations of sophisticated clients.
- Deliver dedicated service at a value that larger firms cannot provide.
- Work among respected colleagues in order to achieve great professional and personal satisfaction.
- Integrity, honesty and professional excellence.
- Passion for quality work and client service.
- Commitment to give back to our communities and our profession.
- Tolerance and diversity.
- Teamwork, loyalty, trust, communication and mutual support.
- Dedication to the best interests of the firm.