March 21, 2023

Volume XIII, Number 80


March 20, 2023

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6 Online Marketing Tips for Medical Malpractice Attorneys

Pursuing a medical malpractice case can be stressful for any patient or parent. As a medical malpractice lawyer, you know all too well the struggle of fighting against well-established institutions, hospitals, and doctors who have caused harm to your client or their family.

Your practice provides a necessary and essential service to the community. And whether you are a big firm or a small firm, that recognition helps keep you in business.

Marketing your practice is one way to attract more clients to your firm. And fortunately, the world of Online Marketing has made this easier than ever.

In this guide, we’re covering 5 online marketing tips for medical malpractice attorneys. 

1. Build a professional website

A professional website is essential for any business, including law firms. 

A website gives potential clients a place to learn about your firm, read testimonials, understand your services, and reach out to work with you. 

Platforms like and SquareSpace have many do-it-yourself template options that make it easy to host and create your own website. However, these are relatively simple designs, so you may want to hire a professional web designer to build a custom website that will last.

You want a website that is well-designed, user-friendly, mobile-optimized, and well-written. Your site content should include all the necessary information about your practice, services, and contact details.

Here are some additional tips for designing a professional website:

  • Choose a clean and simple design

  • Ensure your website is secure (HTTPS)

  • Use high-quality images and graphics

  • Include clear calls to action

  • Ensure fast loading times

  • Make navigation intuitive and easy to use

  • Use a consistent color scheme and typography

  • Include relevant and informative content

  • Make contact information easily accessible

2. Optimize your website for search engines

Search engine optimization (SEO) is a type of marketing that helps your website rank higher on the search engine results pages (SERPs), making it easier for potential clients to find your services.

SEO is one of the best marketing strategies for law firms because it allows you to attract users who are already searching for your types of services. Whether it’s for a general Medical Malpractice lawyer, a Cerebral Palsy lawyer, or a birth injury lawyer, people most often turn to Google in order to find legal services.

You will need to use relevant keywords, meta descriptions, and title tags to optimize your website for search engines. You should post informative, well-written content about your services. Here is a complete guide on how SEO works for law firms.

3. Publish valuable content 

“Content” includes blog posts, web pages, ebooks, videos, and articles that help attract more clients to your law firm. This content is usually informative or entertaining and can be shared across a variety of platforms.

As a medical malpractice attorney, you should publish content that relates to your potential clients’ interests, struggles, and questions. 

For example, here are a few content ideas:

  • Article: “Understanding Medical Malpractice Laws”. Discuss the legal aspects of medical malpractice cases, including the burden of proof, statute of limitations, and potential damages.

  • Post: “Common Types of Medical Malpractice”. Explain the different types of medical malpractice, such as misdiagnosis, surgical errors, and medication errors.

  • Video: “How to Prove Medical Malpractice”. Educate your audience on what constitutes medical malpractice and the evidence required to prove a case.

  • Web page: “Frequently Asked Questions”. Address common questions and concerns that potential clients may have about medical malpractice lawsuits.

  • Article or video: “The Benefits of Hiring a Medical Malpractice Lawyer”. Discuss the advantages of working with a professional attorney to handle a medical malpractice case, such as increased chances of success and higher compensation.

  • Article: “Recent Medical Malpractice Cases”. Share news and updates on recent medical malpractice cases to keep your audience informed and engaged.

  • Post: “Legal Advice for Medical Professionals”. Offer advice and tips for medical professionals to help them avoid potential malpractice claims.

Publishing valuable content on your website, such as blog posts, infographics, and videos, can help establish your authority and expertise in your field. Make sure your content is informative, engaging, and relevant to your target audience.

4. Get active on social media

Social media platforms like Facebook, Twitter, and LinkedIn can be great marketing tools for your medical malpractice firm. You can use social media to connect with potential clients, share updates, highlight client reviews, promote your services, and so much more. 

Before getting started with social media, consider your target audience and choose the social media platforms that are most relevant to them. For medical malpractice lawyers, platforms like Facebook, Twitter, and LinkedIn tend to be the most effective.

Create social media profiles for your law firm, including the correct business name and contact information. Once active, you can share informative and engaging content related to medical malpractice law, such as news updates, case studies, and legal advice. This can help establish your expertise and attract potential clients.

Here are a few bonus tips for social media marketing: 

  • Use visual content: Use visual content like images, infographics, and videos to make your content more engaging and shareable.

  • Encourage engagement: Encourage engagement from your followers by asking questions, responding to comments, and running polls or contests.

  • Share client reviews: Share positive client reviews and testimonials to build social proof and establish your credibility.

  • Run targeted ads: Use social media advertising to run targeted ads that reach people who are searching for medical malpractice lawyers in your area.

  • Host live events: Host live events like webinars or Q&A sessions to engage with potential clients and offer valuable insights into medical malpractice law.

5. Run paid advertising campaigns

Online advertising can be an effective way to reach your target audience. 

You can use platforms like Google Ads or Facebook Ads to run paid ads, targeting people who are searching for medical malpractice attorneys in your area. 

Paid advertising on Facebook Ads and Google Ads work differently, but both use a bidding system to determine which ads are shown to users. You’ll want to carefully consider your ad targeting parameters in order to reach the right types of users within your service area(s).

How Facebook Ads work:

  1. Create ads on the Facebook Ads platform and set a budget.

  2. Facebook then uses an auction system to determine which ads are shown to users based on your targeting parameters, such as demographics, interests, and behaviors.

  3. The ads that win the auction are shown to users in their Facebook feed, Instagram feed or stories, or other placements across the Facebook network.

Tips for Facebook Ads:

  • Use eye-catching visuals and clear messaging to grab attention.

  • Target your audience effectively using Facebook's targeting options.

  • Use A/B testing to test different versions of your ads and improve performance over time.

  • Use retargeting to reach users who have already shown an interest in your business.

  • Monitor and adjust your ad campaigns regularly to optimize performance and stay within your budget.

How Google Ads work:

  1. You create a Google Ads campaign and set your budget.

  2. Google then uses an auction system to determine which ads are shown to users based on the keywords entered by the user in a search query.

  3. The ads that win the auction are shown to users above or below the organic search results.

Tips for Google Ads:

  • Choose relevant keywords that match user intent and create ad Groups around them.

  • Use ad extensions to provide additional information and make your ads more visible.

  • Create compelling ad copy that includes relevant keywords and a clear call-to-action.

  • Use negative keywords to exclude irrelevant searches and improve ad targeting.

  • Monitor and adjust your ad campaigns regularly to optimize performance and stay within your budget.

6. Encourage client reviews

Positive client reviews can help establish your credibility and attract more law firm clients. 

The first step is to encourage satisfied clients to leave reviews on your website or on review platforms like Google My Business, Yelp, and Facebook. You can also ask for reviews on your online directory listings sites, like Avvo,, and YellowPages. 

After successfully resolving a case, ask your client to leave a review on your website, social media, or other review platforms. Consider sending a follow-up email to your happy clients after their case has been resolved, thanking them for their business and inviting them to leave a review.

You might also consider using a review management platform to streamline the review process, sending automated review requests to clients. Then, you can display positive client reviews prominently on your website and social media profiles. This helps to establish social proof and credibility.

Grow Your Medical Malpractice Firm with Online Marketing

Online marketing can be a powerful tool for medical malpractice lawyers. If you are looking to grow your business, online is the place to be!

By creating a professional website, producing informative content, utilizing social media, and leveraging paid advertising, you’ll be in a better place to reach potential clients and establish your online credibility. Beyond that, generating client reviews can further boost your reputation and attract new clients. 

While online marketing can be overwhelming, taking the time to implement these strategies can help you reach your business goals and grow your medical malpractice firm.

Copyright 2023 © Hennessey DigitalNational Law Review, Volume XIII, Number 74

About this Author

Jason Hennessey CEO Hennessey Digital

Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing.