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Chicago Auto Show Highlights Crowd Pleasers and Aftermarket Stars

The Chicago Auto Show is a welcome February distraction from winter and the sobering news surrounding coronavirus. Although CES is creeping into the auto show lineup, the Chicago Auto Show is now the first large auto show of the year and is known for its consumer appeal and Midwestern focus.  It is also one of the largest auto shows in the world.

The trucks, vans, and specialized aftermarket products are always crowd pleasers at the Chicago Auto Show.  This year, Mercedes debuted a Weekender pop up camper, with a pop up top providing a bed for two, and more camping-ready details in the van (inspiring many #vanlife posts).  RAM also showcased a Rebel truck outfitted with camping gear, including a tent.

We had also heard about the GMC Sierra Denali HD All Mountain, a tricked out GMC Sierra on tank tracks.  Visitors were treated to an up close view of the specialized Sierra, and it thrilled guests and bloggers alike.

Other popular modified trucks included a pinstripe painted Silverado HD Carhartt, race ready Nissan Frontier and an off-road Kia Seltos.

Perhaps the biggest draw at the Chicago Auto Show this year is a Ford GT Liquid Carbon Edition, manufactured out of a single batch of carbon fiber.  At only $750,000, it is a crowd favorite and generating buzz, with critics lauding it as “breathtaking” and “drool worthy”.

On the more practical (and attainable) end of the spectrum, the VW Atlas SUV debuted its MY 2021 update, with a longer length and standard 2.0 liter four-cylinder turbocharged engine.  Chrysler also debuted an AWD version of the Chrysler Pacifica that includes its popular Stow ‘N Go seating, gaining oohs and aahs from the minivan crowd.  It will go on sale in fall 2020.

The Chicago Auto Show may not boast the glam factor of the Detroit or Geneva auto shows, but it is a great place to check out updates to favorites and a few wow-factor debuts.

© 2020 Foley & Lardner LLPNational Law Review, Volume X, Number 42


About this Author

Lauren M. Loew business law attorney Foley and Larner Law Firm

Lauren M. Loew is a partner and litigation lawyer with Foley & Lardner LLP and a member of the Business Litigation & Dispute Resolution Practice and Automotive Industry Team. Ms. Loew represents clients on matters including products liability defense, commercial contract disputes, supply chain management, and post-acquisition disputes. Ms. Loew represents clients in state and federal courts and arbitrations around the country. She is co-editor of Dashboard Insights, the Automotive Industry Team blog.