December 3, 2022

Volume XII, Number 337

Advertisement

December 02, 2022

Subscribe to Latest Legal News and Analysis

December 01, 2022

Subscribe to Latest Legal News and Analysis
Advertisement

FTC Focuses on Privacy Practices of Social Media and Video Streaming Companies

As it closed out 2020, the Federal Trade Commission (FTC) sent out requests to nine social media and video streaming companies asking them to provide more information about how they treat consumer information. The FTC indicated that it wanted to learn more about the companies’ activities in order to inform the FTC’s approach to privacy and data security. The FTC, in particular, is focused on how the privacy practices of these entities affect children and teenagers. The FTC exercised its authority under a provision of the law that allows it to gather information generally from a particular company or industry (without bringing a specific action against the company or industry). One FTC commissioner did dissent, arguing that the request the FTC made of these companies was too broad.

In making its requests, the FTC indicated concern that the digital products produced by social media and video streaming companies are “capable of surveilling and monetizing so much of our personal lives.” It asked the companies to respond to almost 20 pages of questions regarding their information collection and online advertising practices. The questions the FTC asked are quite specific, and they vary from numbers of registered users and age ranges of registered users to the details around algorithms or metrics used to determine whether a user is a child or a teenager. While companies can request an extension or ask that responses be limited, they will have 45 days (or approximately until the end of January 2021) to respond if they do not take such steps.

Putting it Into Practice: These orders signal FTC concern with the collection of information from minors on social media and video streaming platforms. Based on past practice, we anticipate further activity this year from the FTC on this front.

 

Copyright © 2022, Sheppard Mullin Richter & Hampton LLP.National Law Review, Volume XI, Number 6
Advertisement
Advertisement
Advertisement

About this Author

Liisa Thomas, Sheppard Mullin Law Firm, Chicago, Cybersecurity Law Attorney
Partner

Liisa Thomas, a partner based in the firm’s Chicago and London offices, is Co-Chair of the Privacy and Cybersecurity Practice. Her clients rely on her ability to create clarity in a sea of confusing legal requirements and describe her as “extremely responsive, while providing thoughtful legal analysis combined with real world practical advice.” Liisa is the author of the definitive treatise on data breach, Thomas on Data Breach: A Practical Guide to Handling Worldwide Data Breach Notification, which has been described as “a no-nonsense roadmap for in-house and...

312-499-6335
Advertisement
Advertisement
Advertisement