Last week I parsed through data from the 2014 State of Digital & Content Marketing Survey that was recently released by Greentarget, ALM Legal Intelligence and Zeughauser Group, which surveyed in-house counsel and outside law firms on their content marketing habits.

You can read my posts here on the in-house counsel survey and the outside law firm survey.

One of the things that stood out was the increased use of LinkedIn.  The in-house counsel audience that was surveyed said that they considered Linked in either very credible (22%) or somewhat credible (62%) as a source of legal, business and industry news and information.

In addition, a majority of in-house counsel respondents (56%) said they use LinkedIn to connect with outside counsel. 

Of the outside law firms surveyed, 65% said they believe that LinkedIn is a valuable tool for marketing and business development, and 81% said they provide LinkedIn training to lawyers and staff to use the site more effectively.

I just ran across this great infographic from L.A. marketing company Gryffin Media that shows how everyone can become a Jedi Master on LinkedIn – enjoy and learn!