August 9, 2020

Volume X, Number 222

August 07, 2020

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August 06, 2020

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What You Should Know About Small Business SEO at a Glance [Infographic]

SEO is complicated. First, because Google’s algorithm is ever-changing (as in every day ever-changing), so it is virtually impossible to practice law and stay on top of everything your online properties need to get or keep you on the first page of Google’s search results. So hopefully you have some help — either inside or outside, it doesn’t matter as long as you’re certain they know what they are doing and they are delivering results.

But you still need to have some rudimentary knowledge of SEO so you’ll be able to decipher the reports you should be getting from your digital marketing team. The infographic below from Milkwhale will help.


  • What it REALLY takes in 2018 to pull traffic from Google

  • 5 ways to get your firm’s website to the TOP of online search results

  • The 3-step blueprint to online lead generation success

  • 7 secrets to converting website browsers into buyers, including one tip that can increase conversion on your site by 35-40% virtually overnight 

  • How to get the most out of your SEO provider and how to know when it’s time to fire them 

Paid Search, Retargeting and Geo-Fencing

  • How to maximize response rate while slashing your paid search budget

  • How to flat out steal business from your competitors’ own websites

  • How to follow up with 100% of your prospects automatically, in a manner that increases conversion by over 70%

Your Online Reputation

  • How to get feedback from 100% of your clients without risking a negative review online

  • How to address both positive and negative reviews online so that each brings you business

  • How to use online reviews to beat your competition, no matter what their marketing budget is

  • The top 5 ways to use your best reviews to boost conversion rates and maximize your marketing ROI

seo, chart, graph


© The Rainmaker Institute, All Rights Reserved National Law Review, Volume VIII, Number 192


About this Author

Stephen Fairley legal marketing expert, law office management

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.