iOne problem many small law firms and solo practitioners face is how to develop a cost effective marketing plan that will help generate leads without wasting precious time and resources on strategies that don’t work.
Here are 5 principles of law firm marketing that will get you started on developing an effective law firm marketing plan:
People: Identify your target market. Analyze the characteristics of your best and worst clients and determine why they need your services. Look for a niche you can serve.
Product: Pinpoint what services you provide and how you can best present these to your prospects. Put yourself in their shoes. Ensure they know exactly what services they will receive..jpg)
Positioning: Study the competition. Learn why you are different from your competition and educate your prospects about why they should hire you and no one else. This convinces clients to do business with you and no one else.
Packaging: This is an important marketing strategy. Project an image that makes people want to work with you. Think about the image that best represents you and creates interest in prospects.
Place: Make sure that a prospective client can find you when they need your services. Build an online presence. Network with other professionals. Give presentations or seminars. Determine which methods work for you when finding new clients. Make your marketing plan an efficient machine.
These 5 principals lay a firm foundation on which to build your law firm marketing plan. Your next step is to develop a Marketing Action Plan that will lay the foundation for generating leads and converting those leads into paying clients.
