iIf your firm has a LinkedIn Company Page (and it should), then you will want to know about two recent new product rollouts from LinkedIn that will help you measure your page’s performance and promote your page to others outside your current network:
The new LinkedIn Company Page Analytics allow you to:
-
Identify the updates that drive the greatest engagement
-
Filter engagement trends by type and time period
-
Get more detailed demographic data about your followers
-
See the growth of your follower base and benchmark it against similar brands
This short video explains these new enhancements:
Earlier this week, LinkedIn also rolled out LinkedIn Sponsored Updates, an advertising tool that allows companies to select a professional target audience to advertise to on the site. This video will walk you through it:
