April 18, 2021

Volume XI, Number 108

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April 16, 2021

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No more choices please!! When it comes to cookies, do consumers simply want less choices?

While there is relatively little publicly available empirical data concerning website visitors’ interactions with cookie banners, the data that does exist indicates that user acceptance rates are significantly greater depending upon how many options are presented to a website visitor. For example, in one study researchers placed a cookie banner on a website that provided only two options – accept or reject cookies.They then placed a cookie banner on the same website that presented users with the ability to accept cookie deployment for specific third parties. They found that 20.9% of people that visited the website from a computer accepted the binary option, whereas less than 1% accepted cookies when presented with multiple options.2

Christine Utz, Martin Degeling, Sascha Fahl, Florian Schaub, and Thorsten Holz, 2019, (Un)informed Consent: Studying GDPR Consent Notices in the Field

2Id. at 9.

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©2021 Greenberg Traurig, LLP. All rights reserved. National Law Review, Volume XI, Number 57
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About this Author

David A. Zetoony Privacy Attorney Greenberg Traurig
Shareholder

David Zetoony, Co-Chair of the firm's U.S. Data, Privacy and Cybersecurity Practice, focuses on helping businesses navigate data privacy and cyber security laws from a practical standpoint. David has helped hundreds of companies establish and maintain ongoing privacy and security programs, and he has defended corporate privacy and security practices in investigations initiated by the Federal Trade Commission, and other data privacy and security regulatory agencies around the world, as well as in class action litigation. 

David receives regular recognitions from clients and peers for...

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