July 2, 2020

Volume X, Number 184

July 01, 2020

Subscribe to Latest Legal News and Analysis

June 30, 2020

Subscribe to Latest Legal News and Analysis

June 29, 2020

Subscribe to Latest Legal News and Analysis

On Sale Today – .law Domain Names

Today, all law firms will be able to apply for .law names. This top-level domain name is intended to create an online space in which only regulated, licensed legal practitioners can be found.

In order to purchase your .law domain name, there are specific steps involved, as well as some key dates of which to be aware. Here is a quick guide to help you move forward with purchasing your .law domain.

What domain names should you buy?

  1. Purchase the .law version of your domain name.

  1. Purchase keyword specific URLs that are important to your branding efforts, such as employmentlawyer.law, employment.law, advertisinglaw.law, etc. Note that there could be bidding for some of the more popular domains.

When and where can I register the domain?

Oct. 12 – 18, 2015:

  1. Qualified lawyers can apply for domain names. Domain names will be awarded on a first-come, first-served basis.

  2. There will be a one-time Early Access Program (EAP) fee as well as an annual registration fee.

  3. Pricing will decrease each day for the first seven days of General Availability – check with an authorized registrar for purchasing details.

October 19 – Future:

  • Qualified lawyers can still purchase domain names on a first-come, first-served basis, minus the EAP fee.

What is the eligibility process?

  1. Decide which of your firm’s lawyers will be designated a “qualified lawyer” for purposes of purchasing .law domain names – such as your managing partner or marketing partner.

  1. Gather the following information for your qualified lawyer:

  1. Attorney’s name (as it appears on his/her bar registration)

  2. State/jurisdiction(s) where attorney is licensed to practice

  3. Year of registration: Year(s) admitted to practice

  4. Bar registration number(s)

  5. Bar association state and country

How long does it take?

The verification process should take 48 hours, after which time the domain names you applied for will be registered to you.

© Copyright 2020 Knapp MarketingNational Law Review, Volume V, Number 285


About this Author

Amy Knapp, Business Development and Marketing Consultant, Knapp Marketing
Legal Marketing Consultant

Amy Knapp leverages her 20+ years of experience in the professional services industry to help law firms and attorneys take a strategic approach to sustaining growth.  She has been instrumental in bringing technology to law firms for purposes of building business— conducting training programs and coaching attorneys on utilizing social media to credential themselves, build career-sustaining networks and expand their book of business. Amy’s projects have included re-branding and business development campaigns, award-winning websites and videos, national advertising, firm-wide marketing plan...

Aileen M. Hinsch, Senior Marketing Strategist, Knapp Marketing
Senior Marketing Strategist

With over a decade of experience supporting lawyers and law firms in their marketing and business development efforts, Aileen helps law firms and attorneys realize success with today’s crucial business development technologies, including the use of social media and blogs. Her experience also encompasses improving recognition from rankings such as Chambers & Partners, business development planning and tactics implementation, and website and marketing material development, such as writing engaging attorney biographies.