September 27, 2021

Volume XI, Number 270

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September 27, 2021

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Video Blog Series: Is Your Company Using Bots? All You Need to Know about the B.O.T. Act in 1 Minute

In these latest series of blog posts focusing on privacy litigation trends, we discuss four key privacy laws that will impact U.S.-based companies in 2020-2021.  Corporate leaders, business owners, and HR professionals should be aware of these state-specific laws, which implicate the privacy rights of consumers or employees, and which will be making significant waves in the privacy litigation arena.  These laws are especially relevant for companies seeking to employ Artificial Intelligence (“AI”).  In our last post, we discussed the use of biometric technology.  Here, we turn our attention to chatbots.  Our privacy litigation team has written about the B.O.T. law in greater detail here, so this post focuses instead on this law’s general background and what companies need to know about using bots right now.       

The B.O.T. Act went into effect in California last year.  This law regulates “bots,” which are defined as “automated online account[s] where all or substantially all of the actions or posts of that account are not the result of a person.”  If companies use a bot to communicate with their customers or with the public online, they must disclose this fact or face a penalty of $2,500 per violation.  

Sophisticated bots may soon replace workers at many companies, and increased reliance on bot technology may trigger employment-discrimination and privacy claims.  In light of this new law and the growing number of privacy-litigation cases filed in California, companies should be especially careful when it comes to legal compliance.    

Watch this 1-minute video explaining the B.O.T. law. 

 

 
©1994-2021 Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C. All Rights Reserved.National Law Review, Volume X, Number 160
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About this Author

Natalie Prescott, Mintz Levin Law Firm, Litigation Attorney
Practice Group Associate

Natalie’s practice focuses on a wide range of litigation matters.

Prior to joining the firm, Natalie worked as the co-founder and trial lawyer for a boutique litigation firm that focuses on state and federal litigation. She also spent many years as a litigation associate at one of the world’s largest law firms, where she received extensive consumer litigation, trial, and appellate experience.

Previously, Natalie served as a judicial law clerk for the Honorable Roger T. Benitez of the United States District Court of the...

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