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Volume XII, Number 280

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Virginia Tweaks Its Upcoming Privacy Law

The Virginia privacy law going into effect January 2023 received some minor tweaks this month. In particular, provisions around deletion requests. As originally enacted, the Virginia law mirrored similar provisions in California and Europe, giving individuals the ability to ask for their information to be deleted. As amended, if information that the individual asks to be deleted was obtained “from a source other than the consumer” then the business can treat that deletion request as a request to opt out of targeted advertising, sale, and profiling. The business can also delete the information.

Putting it Into Practice: This amendment is a reminder for companies that the California and European concept of “rights requests” will soon be extended to individuals in VirginiaUtah and Colorado. While the processes are similar, there are nuances that are worth examining prior to the 2023 implementation dates.

Copyright © 2022, Sheppard Mullin Richter & Hampton LLP.National Law Review, Volume XII, Number 117
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About this Author

Liisa Thomas, Sheppard Mullin Law Firm, Chicago, Cybersecurity Law Attorney
Partner

Liisa Thomas, a partner based in the firm’s Chicago and London offices, is Co-Chair of the Privacy and Cybersecurity Practice. Her clients rely on her ability to create clarity in a sea of confusing legal requirements and describe her as “extremely responsive, while providing thoughtful legal analysis combined with real world practical advice.” Liisa is the author of the definitive treatise on data breach, Thomas on Data Breach: A Practical Guide to Handling Worldwide Data Breach Notification, which has been described as “a no-nonsense roadmap for in-house and...

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