Beth Cuzzone

Beth Cuzzone Marketing and Business Development at Intapp
Global Practice Group Leader, Marketing and Business Development at Intapp
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Professional Biography

Beth Cuzzone is a Global Practice Group Leader focused on our marketing and business development solutions. In this role, Cuzzone serves as a champion for marketing and business development professionals in the legal, accounting, and consulting industries, while fostering growth and community across the Intapp client base.

As an industry leader in law firm sales and client services, Cuzzone brings decades of legal marketing and business development experience with her to this role. She is a founding member of the Legal Sales and Service Organization and a member and former President of the Legal Marketing Association’s New England Chapter. She also previously served as Chief Strategic Growth Officer at Goulston & Storrs, where she led marketing, business development, client relations, strategic planning, lateral hiring, and practice group management.

Cuzzone has earned several honors throughout her career: She has been inducted into the College of Law Practice Management and the Legal Marketing Association Hall of Fame, published by Thomson Reuters and several industry publications. She also co-authored the American Bar Association book, The Law Firm Client Interview Playbook, as well as The Law Firm Associates Guide to Personal Marketing and Selling and Marketing Success: How Did She Do That?

  • More Legal and Business Bylines From Beth Cuzzone

In 2022, the National Law Review released Season 2 of its original legal industry podcast, Legal News Reach, which features guests with expertise in legal marketing, SEO, law firm best practices, and more. The NLR awards Beth Cuzzone, Global Practice Leader of Intapp, with a Go-To Thought Leadership Award for her appearance in “Episode 4: The Perfect Storm: Law Firm Marketing & Business Development Budgeting with Beth Cuzzone, Global Practice Leader of Intapp.” Her substantial insights into topics such as law firm budgeting, legal marketing, and emerging from the pandemic have proved a useful guide for industry professionals, and have demonstrated the significant expertise Ms. Cuzzone holds.

 

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