Christopher Cole is a nationally-recognized litigator who offers strategic counsel to some of the world’s leading companies on protecting their technology and brands from attack by competitors, regulators and private consumer class action claimants. With a practice that covers a wide range of industries and sectors, Chris brings a practical, creative and individualized approach in advising clients on how to navigate advertising, unfair competition, brand disparagement, reputation and intellectual property matters. Whether handling judicial and administrative proceedings or defending against government investigations and enforcement actions, Chris works closely with his clients to maximize strategies for preserving their valuable claims and assets.
Chris has extensive experience in litigating Lanham Act and consumer class action cases, defending against claims brought by the Federal Trade Commission, and handling disputes before the National Advertising Division of the Better Business Bureau. With a keen understanding of the legal, regulatory and procedural complexities surrounding advertising and brands, Chris is well-positioned to mitigate risks and develop potential pathways through litigation and regulatory investigations.
Chris counsels clients of all types and sizes, including Fortune 500 companies, in connection with domestic and international issues relating to advertising, competition and product regulation. He is well-versed on advertising claims substantiation, product testing and consumer research, and consumer protection regulatory due diligence in transactions. Chris is well-known for helping companies understand their obligations regarding advertising of ESG-related claims, including claims about carbon offset, waste reduction and recycling, and social issues. He leverages rich experience in counseling companies across multiple industries – including food and beverage, media and telecommunications, technology, energy, home appliances and consumer products – to help clients understand industry-specific challenges and achieve their business objectives.