Managing Principal Sharon Berman focuses her more than 25 years’ experience in marketing and public relations on pursuing positive outcomes for Berbay’s law, finance and real estate clients. She empowers her team to share their expertise and experience in every project, multiplying the benefits each client receives from working with Berbay.
Sharon’s experience—and the tenacity and diligence of her team—also means that marketing and public relations plans for professional services firms are implemented effectively and quickly. Thinking strategically is second nature for Sharon and her staff, so plans are executed with the end in mind – advancing the clients marketing and delivering results.
When other marketing and PR firms might declare victory with a project, Sharon leads the Berbay team in identifying ways to leverage the material produced to further increase clients’ exposure to prospects and opinion leaders.
A seasoned public relations and marketing professional, Sharon can identify newsworthy aspects of clients’ expertise that might seem quotidian to that lawyer, finance or real estate professional. Clients benefit because she approaches every interaction from a strategic perspective, considering how Berbay can use the information to create something that will yield great visibility and other game-changing results.
Representative successes on behalf of clients, include:
Implemented a law firm public relations program that increased the firm’s name recognition allowing it to attract top talent.
Created and implemented a strategic marketing and public relations plan for the launch of a law firm’s new practice area.
Spearheaded a short- and long-term plan to engage law firm associates in business development activities.
Identified opportunities for a firm’s lawyers to cross-sell and facilitated prospect/client meetings to further business opportunities.
Prior to founding Berbay Marketing & Public Relations, Sharon held marketing management positions at Toyota Motor Sales; Ogilvy & Mather Advertising; Houlihan, Lokey and Arthur Andersen.
She received her undergraduate degree from UCLA and MBA from USC. Sharon has taught Marketing Plan Development at UCLA Extension.
She is a past member of the editorial board of Marketing the Law Firm, as well as the California Society of CPAs State Marketing Committee. She writes and speaks on marketing, and has presented marketing segments on nationally broadcasted programs. She has been quoted in the Los Angeles Times and Wall Street Journal, among other publications.
Articles in the National Law Review database by Sharon Berman