OVERVIEW

Megan Braverman serves as a strategic asset for law, real estate and financial services firms, and is known for her ability to execute successful marketing and public relations programs. While creativity, tenacity and her passion for the work is the driving force behind Megan’s ability to grow client’s businesses, she also has intimate knowledge of how professional service firms operate. This enables Megan to create campaigns that generate awareness, reinforce credibility and set clients apart from their competition. She keeps firms focused and navigates critical business decisions, such as succession planning, while advancing firm’s business objectives.

As Berbay’s owner, Megan also prides herself on creating a collegial and collaborative environment of skilled and dedicated professionals who are dedicated to creating outstanding results for clients and Berbay.

EXPERIENCE

Megan’s high-level, innovative thinking has translated into client’s getting the greatest return on investment. Representative work includes:

• Developed and spearheaded comprehensive marketing and PR campaigns to help firms develop a presence in new markets such as Los Angeles, New York and Washington D.C.
• Facilitated dozens of press conferences involving high-profile matters to generate feature stories on lawsuits and maintain visibility throughout litigation.
• Launched programs for associate-level or junior staff members to contribute and accelerate marketing and business development efforts.
• Quarterbacked all aspects of marketing and public relations during the integration of a Los Angeles law firm after its acquisition by an international law firm.
• Created systems and oversaw processes for firms’ lead generation tracking and measuring marketing ROI.
• Developed and implemented strategic plans for firms to tap into new service areas and target specific clients and referral sources.

BACKGROUND

Born and raised in Cleveland, Megan loves her strong Midwestern roots. She graduated with honors from the University of Dayton in Ohio with a Bachelor’s degree in Marketing and Entrepreneurship.

Megan is a member of ProVisors and Agency Management Institute, and has been a longtime participant and supporter of Legal Marketing Association and Thomson Reuters Institute’s Marketing Partner Forum. She previously served as a cabinet member and executive committee member of the Jewish Federation.