Sheila leads our firm’s consumer protection regulatory practices and brings deep experience to a range of public policy and regulatory matters, including advertising and promotions, connected products, privacy and cybersecurity, and product safety. She counsels international and domestic businesses on compliance questions and processes, represents them in regulatory enforcement matters, and advocates on their behalf before federal and state legislative and regulatory bodies.
Sheila represents clients in enforcement investigations by the Federal Trade Commission (FTC), Consumer Product Safety Commission (CPSC), and state attorneys general, and in advertising proceedings at the National Advertising Division (NAD). She helps clients conduct advertising, privacy, security, and product safety compliance audits, manage data breaches, and develop or refine regulatory compliance procedures. Sheila also provides crisis management legal support to domestic and international businesses and serves as external counsel to several trade associations.
Sheila is a frequent speaker on domestic and international regulatory compliance and public policy issues. Her commentaries and analyses appear frequently in the legal press.
More Legal and Business Bylines From Sheila A. Millar
- Fashion Nova Settles with FTC for $4.2 Million Over Charges it Omitted Negative Reviews - (Posted On Friday, February 18, 2022)
- Legislators Ask COPPA Safe Harbor Organizations for Information - (Posted On Wednesday, February 02, 2022)
- Major COPPA Settlements Close Out 2021 - (Posted On Thursday, January 13, 2022)
- The State of the State Privacy Laws: A Comparison - (Posted On Wednesday, December 01, 2021)
- FTC Takes Aim at Negative Option Marketing with New Enforcement Policy Statement - (Posted On Wednesday, November 24, 2021)
- Another New Face at CPSC as Trumka Confirmed - (Posted On Wednesday, November 17, 2021)
- California Privacy Protection Agency Seeks Comments on New CCPA Regulations - (Posted On Tuesday, October 26, 2021)
- FTC Resurrects Penalty Offense Authority as Possible Civil Penalty Vehicle - (Posted On Thursday, October 14, 2021)
- California Governor Newsom Signs Laws Affecting Environmental Marketing Claims - (Posted On Tuesday, October 12, 2021)
- CPSC Has a New Chair - (Posted On Friday, October 08, 2021)
Sheila Millar is a partner with Keller Heckman, and she was named a 2019 National Law Review Go-To Thought Leader for her analysis of communications law, cybersecurity, and regulations. Specifically, Millar speaks on her experiences with representing clients on advertising and media matters in FTC enforcement actions, data breach settlements, and online and other advertising campiagn laws, gleaning insights for National Law Review readers as they learn from the missteps of others. Her coverage is insightful and wide-reaching, and her contributions are very much appreciated by National Law Review staff and readers.
The National Law Review Recognizes Keller and Heckman’s Food and Drug Law Practice Group as Go-To Thought Leaders for the firm’s contributions on FDA Regulations and guidelines. Keller and Heckman’s expansive FDA coverage included: proposed rules expanding food traceability and record-keeping requirements, new guidance for animal food additives, a final rule concerning gluten-free food labeling, and approval of a new peanut allergy drug. Addressing the COVID-19 crisis, Keller & Heckman provided news about warnings required by the FDA for Purell and other actions about hand sanitizer and additional Coronavirus prevention and cure claims, the FDA’s and OSHA’s employee health and food safety checklist(s) and COVID-19 best practices for retail and restaurants and COVID-19 Guidance to U.S. food exporters. The firm’s most frequent FDA / Food and Drug Law attorney contributors to the NLR include Azim Chowdhury, Sheila A. Millar, Evangelia Pelonis, Natalie Rainer and LieAnn Van-Tull.