Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Here’s What’s in the Latest Round of CCPA Regulations - (Posted On Friday, April 02, 2021)
- Virginia Becomes Second State to Pass Comprehensive Privacy Law - (Posted On Thursday, March 11, 2021)
- FTC Orders E-Cigarette Manufacturers to Provide Advertising and Sales Information - (Posted On Wednesday, March 03, 2021)
- FTC Settles Facial Recognition Data Misuse Allegations with App Developer - (Posted On Wednesday, February 17, 2021)
- Telecom Alert - Annual CPNI Certifications Due; E-Rate Funds Proposal; Comcast Delaying Internet Data Cap; NFL Seeks Partial Waiver for CBRS System - Vol. XVIII, Issue 6 - (Posted On Monday, February 08, 2021)
- Telecom Alert - 911 Fee Diversion NPRM; Rip-and-Replace NPRM; Broadband Reporting R&O and FNPRM; C-Band Auction Assignments Set to Begin; Emergency Broadband Benefit Fund Roundtable - Vol. XVIII, Issue 5 - (Posted On Monday, February 01, 2021)
- Mobile Ad Company Settles FTC Charges Over Misleading In-Game Rewards - (Posted On Tuesday, January 26, 2021)
- Telecom Alert - Rosenworcel Named Acting Chairwoman; Pole Attachment Declaratory Ruling; T-Band Application Suspension Modifications; C-Band Earth Stations Filing; White House Regulatory Freeze Vol. XVIII, Issue 4 - (Posted On Monday, January 25, 2021)
- Telecom Alert - Emergency Broadband Benefit Fund; 2.5 GHZ Rural Tribal Priority Window Licenses; IBM Fined More Than $24 Million; Round 2 of COVID-19 Telehealth Program; New FCC Fee Schedule - Vol. XVIII, Issue 2 - (Posted On Monday, January 11, 2021)
- Data Analytics Company Settles with FTC Over Alleged Data Security Violations - (Posted On Wednesday, January 06, 2021)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.