Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- California Privacy Protection Agency Seeks Comments on New CCPA Regulations - (Posted On Tuesday, October 26, 2021)
- FTC Resurrects Penalty Offense Authority as Possible Civil Penalty Vehicle - (Posted On Thursday, October 14, 2021)
- Telecom Alert: Wireless Spectrum Items; Cyber Incident Reporting Act of 2021; Shielding PSAPs from Robocalls; Emergency Connectivity Fund Filing Window [Vol. XVIII, Issue 40] - (Posted On Monday, October 04, 2021)
- NIST Lays Out Cybersecurity Guidance for Non-Technical Supporting Capabilities Related to IoT Devices - (Posted On Tuesday, September 21, 2021)
- President Biden Nominates Alvaro Bedoya for FTC Commissioner - (Posted On Tuesday, September 14, 2021)
- Telecom Alert: FBI, CISA Warn about Ransomware Attacks; Form 477 Deadline Extended; Court Rules Against Locast Broadcast Streaming Service; EBB Imposter Website [Vol. XVIII, Issue 36] - (Posted On Wednesday, September 08, 2021)
- FBI and CISA Warn Firms to be Vigilant About Ransomware Attacks - (Posted On Thursday, September 02, 2021)
- Telecom Alert: Emergency Connectivity Fund Second Filing Window; New NTIA Broadband Offices; $5 Million Robocalling Fine Proposed; Unmanned Aircraft Systems in the 5 GHz Band [Vol. XVIII, Issue 35] - (Posted On Monday, August 30, 2021)
- Could COPPA Safe Harbor Changes Be in Store? - (Posted On Monday, August 16, 2021)
- EU Adopts New Standard Contractual Clauses For Transfers of Personal Data - (Posted On Wednesday, July 07, 2021)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.