Hellerman Baretz Communications LLC
Hellerman Baretz Communications helps clients turn their expertise into new business through public relations, research, training and litigation PR support. With offices and personnel in New York, Washington DC, Houston, Raleigh-Durham, Richmond and San Francisco, we count many of the world's leading law firms, financial services companies and consultancies as clients.
HBC was created nearly a decade ago by John Hellerman (recently named Agency Executive of the Year by PR News) and Spencer Baretz (a lawyer dubbed a "communications expert" by The American Lawyer magazine) to offer sophisticated service without the bureaucracy, overhead and internal conflicts of large PR conglomerates.
Inc. Magazine recently named Hellerman Baretz Communications to its prestigious list of the 5,000 fastest-growing private companies.
Together, John and Spencer have built a thriving team of professionals with diverse backgrounds – journalists, lawyers, marketers, business development and sales professionals – all sharing in HBC's common vision for our world-class clients: to turn their expertise into new business opportunities.
To achieve consistently award-winning results, we utilize a proprietary set of best practices including a unique 6-step process for handling client initiatives, after-placement plans to ensure business conversion from your content, and post-project client surveys that enable us to constantly test our performance and improve our value.
We’re results-driven, but unlike all the other agencies that say that, we’re willing to share the implementation risk of our strategic advice and bill only for the results we achieve. Of course, we are happy to consider other engagement preferences, but our results-based contingency plan called, Points™ provides the most tangible measurement of our success.
We know new business is your ultimate goal – not just shares and retweets… So, to manage your time and limited resources, and to make sure our strategies are worthwhile, we have developed a unique apples-to-apples scoring tool called BrightPro™ that measures the value of content and ranks the professionals that create it.
A La Carte Products
Not every professional or firm can make a large investment in their marketing and business development, so we created a few a la carte service products for routine needs: Lateral Up, for re-branding new partners; Rainmaker Prep, to prepare partners for new initiatives; and Engager, to create more frequent interactions with key clients.