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12-Point Checklist For Evaluating Your Law Firm's Facebook Page [INFOGRAPHIC]

It’s not enough to have a Facebook business page for your law firm; you want to be sure you have all the bases covered and are maximizing the opportunities for engagement and exposure.

Luckily, ShortStack has developed a great infographic that enables you to easily evaluate your Facebook business page so it is optimized for full fan engagement:

Note: the 70/20/10 rule mentioned under #8 refers to the type of posts on your page, which should be 70% valuable and relevant content, 20% shared content (others’ ideas and posts) and 10% promotional.

© The Rainmaker Institute, All Rights Reserved National Law Review, Volume III, Number 27


About this Author

Stephen Fairley legal marketing expert, law office management

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.