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14 Tips on How to Build a Strong Personal Social Media Content Strategy

Here are some tips on how to develop a strong personal social media content strategy to raise your profile, strengthen relationships and even bring in new business.

  1. Spend the time to build a strong LinkedIn profile that highlights who you really are and your unique strengths

  2. Build an editorial/content calendar to manage your social media posts, and blog and article writing

  3. Share your content at the right time (during commuting hours)

  4. Be a content collector and a creator

  5. Be visual and smart by using low-cost tools

  6. Repurpose content on LinkedIn

  7. Maximize every conference and create a takeaways piece (don’t just sit there!)

  8. Take photos at every event and repurpose them on social and in blog posts

  9. Use a combination of evergreen and timely posts

  10. Use a powerful mix of earned and owned media

  11. Capitalize on holidays and other milestones to fill in content gaps

  12. Pay it forward by promoting the successes of others on social (this is how you build stronger relationships with others)

  13. Use a mix of platforms to engage with your target audiences (video, thought leadership, podcasts, etc.)

  14. Use paid social on key articles/posts to amp their visibility

Anyone can implement these content tips both on a personal level and on a company level. What else would you add to the list?

Copyright © 2023, Stefanie M. Marrone. All Rights Reserved.National Law Review, Volume XII, Number 74

About this Author

Stefanie M. Marrone

Stefanie Marrone advises law firms of all sizes, professional service firms, B2C and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients, attract new clients and achieve greater brand recognition and market share. Stefanie has worked with a broad range of law firms of all sizes over her nearly 20-year legal marketing career from Big Law, to mid-size firms, to boutique firms to solo practitioners. She also works with accounting firms,...