14 Tips on How to Build a Strong Personal Social Media Content Strategy
Here are some tips on how to develop a strong personal social media content strategy to raise your profile, strengthen relationships and even bring in new business.
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Spend the time to build a strong LinkedIn profile that highlights who you really are and your unique strengths
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Build an editorial/content calendar to manage your social media posts, and blog and article writing
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Share your content at the right time (during commuting hours)
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Be a content collector and a creator
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Be visual and smart by using low-cost tools
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Repurpose content on LinkedIn
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Maximize every conference and create a takeaways piece (don’t just sit there!)
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Take photos at every event and repurpose them on social and in blog posts
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Use a combination of evergreen and timely posts
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Use a powerful mix of earned and owned media
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Capitalize on holidays and other milestones to fill in content gaps
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Pay it forward by promoting the successes of others on social (this is how you build stronger relationships with others)
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Use a mix of platforms to engage with your target audiences (video, thought leadership, podcasts, etc.)
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Use paid social on key articles/posts to amp their visibility
Anyone can implement these content tips both on a personal level and on a company level. What else would you add to the list?
