iHere are some tips on how to develop a strong personal social media content strategy to raise your profile, strengthen relationships and even bring in new business.
-
Spend the time to build a strong LinkedIn profile that highlights who you really are and your unique strengths
-
Build an editorial/content calendar to manage your social media posts, and blog and article writing
-
Share your content at the right time (during commuting hours)
-
Be a content collector and a creator
-
Be visual and smart by using low-cost tools
-
Repurpose content on LinkedIn
-
Maximize every conference and create a takeaways piece (don’t just sit there!)
-
Take photos at every event and repurpose them on social and in blog posts
-
Use a combination of evergreen and timely posts
-
Use a powerful mix of earned and owned media
-
Capitalize on holidays and other milestones to fill in content gaps
-
Pay it forward by promoting the successes of others on social (this is how you build stronger relationships with others)
-
Use a mix of platforms to engage with your target audiences (video, thought leadership, podcasts, etc.)
-
Use paid social on key articles/posts to amp their visibility
Anyone can implement these content tips both on a personal level and on a company level. What else would you add to the list?
