With all the options available to you today to generate leads for your law firm, one of the cheapest and most effective is email marketing.  However, if you don’t have a great list of clients and prospects to send those emails to, there’s no way your email marketing efforts will be productive.

The best email lists contain the names of people you have already done business with or who have had some type of interaction with you.  These are much more preferable to paid lists since the people you are emailing to already know you — your emails are not a “cold call.”

So how do you keep adding to your email list to expand your pool of leads? This infographic from ELIV8 shows you 21 proven ways to grow your email list and maximize your lead generation efforts: