One of the things I’ll be sharing today is 5 ways to turn leads into more appointments; here’s the scoop:

1. Institute a 5-minute follow-up rule.

2. Never make an attorney responsible for follow-up!

3. Train a staff person to handle the leads at first. When you get over 30-50 leads per month, hire a dedicated person.

4. Give the staff person a performance bonus to set appointments that show up.

5. Call a minimum of 5-7 times before giving up.

If you dedicate yourself and your staff to following these 5 steps, you will see a much greater return on your investment in lead generation by increasing your conversions significantly.