March 20, 2023

Volume XIII, Number 79


March 17, 2023

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6 Reasons Why Law Firms Need to be on Social Media

What can being on social media (specifically LinkedIn) do to help law firms and their lawyers? Well for starters it can:

  1. Showcase your firm’s expertise and increase brand awareness for your lawyers and your firm – staying top of mind is key in a crowded market.

  2. Serve as a lead generation tool for prospective clients (all content should lead back to your website.

  3. Give you the opportunity to generate your own positive public relations about your firm and lawyers when you’re not getting in third-party publications – this is key. Public relations success isn’t about just getting into the New York Times. It’s really hard to do that. You can create your own PR with owned media campaigns.

  4. Help with recruiting and retention efforts and highlight your unique firm culture. Again this is Keith today. If you’re not using social media to help with your recruiting marketing strategy, you’re behind in this great resignation period.

  5. Improve your SEO results on Google and other major search engines.

  6. Effectively market your thought leadership. If your blog posts and client alerts aren’t getting as much readership as you would like compared to the amount of time you’re spending writing them, social media can help with this IF you get your lawyers involved in spreading the word about them.

I can give you many more reasons why you should incorporate social media into your marketing and business development strategy – especially due to social distancing and how much the world has changed as a result of the pandemic.

But most importantly your clients are searching for you and your firm online every day.

It’s imperative that you leverage the social channels where your clients and prospects are – I would start with a LinkedIn.

If you haven’t set up a LinkedIn Company Page do it immediately. It’s never too late to start building your social presence.

Copyright © 2023, Stefanie M. Marrone. All Rights Reserved.National Law Review, Volume XII, Number 35

About this Author

Stefanie M. Marrone

Stefanie Marrone advises law firms of all sizes, professional service firms, B2C and B2B companies, professional associations and individuals on the full range of marketing and business development consulting services designed to enhance revenue, retain current clients, attract new clients and achieve greater brand recognition and market share. Stefanie has worked with a broad range of law firms of all sizes over her nearly 20-year legal marketing career from Big Law, to mid-size firms, to boutique firms to solo practitioners. She also works with accounting firms,...