California’s Proposition 24 Passed – What Does It Mean for Your Business?

According to the Los Angeles Times and other media outlets, Californians passed Proposition 24, also known as the California Privacy Rights Act of 2020 (CPRA). With 71.61 percent of precincts reporting, the measure passed with 56.1 percent of the vote. We wrote about the CPRA last week, and we provided an overview of this new privacy law in California that expands on the California Consumer Privacy Act (CCPA).

The CPRA has some new privacy provisions that pull from other privacy laws. Of particular interest in the CPRA are provisions to expand the restrictions on the sale of personal information to include the sharing of personal information, the regulation of automated decision making, the requirement of additional security and risk assessments for certain businesses, additional requirements for third parties, and the creation of a new regulatory agency for enforcement actions.

We will continue to review the CPRA and will provide more details soon regarding this new California privacy law and what it means for businesses.