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Don't Turn Back the Clock on Your Law Firm Marketing

Did you remember to turn your clocks back one hour last night? If you forgot and have someplace you need to be today – like church – you’ll find yourself pretty much alone for about an hour.

Attorneys who are still doing the same old-same old when it comes to law firm marketing will likely find themselves in the same boat – pretty much alone with few new clients. Don’t believe me? Here are some of the latest statistics regarding Internet and social media marketing:

  • 91% of online adults use social media regularly
  • Internet users spend 22.5% of their online time social networking
  • 80% of active Internet users visit social networks and blogs
  • 57% of marketers acquired customers via blogging
  • U.S. Internet users spend three times longer on social media and blogs than email
  • 93% of U.S. adult Internet users are on Facebook
  • 87% of the Fortune 100 uses social media
  • Every minute of the day:
    • 100,000 tweets are sent on Twitter
    • 684,478 pieces of content are shared on Facebook
    • 2 million search queries are made on Google
    • 48 hours of video are uploaded to YouTube
    • 571 websites are created
© The Rainmaker Institute, All Rights Reserved National Law Review, Volume II, Number 309

About this Author

Stephen Fairley legal marketing expert, law office management

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.