iSo couple of things.
I have received multiple reports lately from completely legitimate good businesses who have had their traffic shut down or limited by Twilio for completely bogus reasons.
Sometimes Twilio claims some made up “opt out” limit has been hit–there is no federal, state or regulatory rule about campaign opt out limits–and shuts down traffic on that basis.
Sometimes Twilio claims some key word–like “loan”–is being used that somehow can’t be used in their mind (there is no federal state or regulatory limit on communications including the word “loan.”)
Sometimes they seemingly just decide they don’t like the traffic being sent.
This is what I am being told at least.
They seem to blame it on the carriers, or carrier best practices, or carrier restrictions. But I have talked to carriers. The carriers DO NOT SUPPORT this behavior.
Blocking calls and texts on the basis of their content is unconstitutional. And since it is purportedly being done at the behest of carriers/FCC, this is state action.
Text messages are NOT information services–don’t care what the FCC rulings say–and the Courts will find this conduct violates Section 201.
Interfering with legitimate existing contracts constitutes a tort in pretty much every state and even interference with POTENTIAL economic advantage is a tort in many states.
Seems like this could end up in a massive piece of litigation.
Discovery would undoubtedly include a review of all books and records about the seemingly arbitrary post hac decisions being made in terms of whose traffic is getting blocked and why.
Probably records of opt out rates will be demanded across campaigns that are being monitored and it will be asked why certain campaigns and companies were targeted and not others.
Undoubtedly focus will be put on any list of “kill” words and phrases used to target certain companies and campaigns on the basis of the content of their speech.
I’d imagine this would be a big brutal litigation that starts with a slam-dunk TRO and ends with a company-altering judgment.
Someone might even point to this blog post as an indication of the type of ESI that should be preserved ahead of foreseeable litigation…
Or maybe I have been misinformed? Do you have any thoughts on this subject you would like me to share Twilio? Always interested in making sure I have the facts straight.
Because if the facts are as I have been REPEATEDLY told it looks like you are preventing legitimate companies that are trying to send legitimate messages (especially those to existing consumers) on arbitrary and invalid reasons and it is CRUSHING their business.
That’s how it looks to me anyway.
And it is NOT ok.
No one likes a bully.
If I’m wrong let me know. But I don’t think I am.
Related, did you hear the Mobile Ecosystem Forum (some lightweights named TJ Thinakaran and Dario Betti) kicked Puja off a panel on SHORT NOTICE in Miami apparently because of pressure from #TCR?
Now we’re really going to dig in folks…
More to come.
